LatinVision Media News

Tuesday, September 9, 2014

'De Todo Un Poco' Hispanic television show in New Orleans celebrates 20th anniversary

With confetti, champagne and a big cake, Don Julio Guichard, a pioneer of the Spanish media in New Orleans, celebrated the 20th anniversary of his television show "De Todo Un Poco" recorded alive, at the Hispanic Apostolate's events hall on August 26 in New Orleans.

Surrounded by relatives, friends, co-workers and colleagues from the local Hispanic media, Guichard shared his emotion and thanked everybody for their support.

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Friday, September 5, 2014

Pantelion Films Enters Exclusive First Look Deal With Eugenio Derbez And His Newly Launched 3pas Studios

VANCOUVER, British Columbia and SANTA MONICA, Calif., Sept. 5, 2014 /PRNewswire/ -- Mexican actor, director, writer and producer Eugenio Derbez, the star of Pantelion Films' breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S., has signed an exclusive first-look deal with Pantelion Films, the collaboration between next generation global content leader Lionsgate LGF, +0.74% and Mexican media corporation Grupo Televisa, the parties announced today. Derbez, through his newly-launched 3Pas ('tripas") Studios production company, a partnership with former Pantelion President of Production Benjamin Odell, will focus on Spanish and English-language films targeted at Latino and crossover audiences in the US.

"We are thrilled to take our longstanding relationship with Eugenio to the next level," said Pantelion Films CEO Paul Presburger. "He is a true auteur in every sense of the word, and he has an amazing ability to tap into the shared passions of Latino and American audiences. Teaming up with such an enormous talent cements Pantelion's status as a leader in producing world-class, quality entertainment for a booming and often underserved Latino community. We look forward to working with Eugenio and our friend and colleague Ben Odell who was instrumental in helping us launch Pantelion."

"One of the keys to Pantelion's continued successful evolution is the roster of cross-cultural A-list stars it is assembling," said Lionsgate Chief Executive Officer Jon Feltheimer. "Nobody is better able to deliver films reflecting the universal themes that will continue to build Pantelion's brand and audience than Eugenio Derbez, an incredible talent who has already generated tremendous momentum for the label with the success of Instructions Not Included."

Derbez added, "Pantelion and Televisa can reach my core fan base better than anyone and, with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with Instructions. I'm very happy to continue my relationship with all of them."

"Eugenio wanted to name the company 3Pas or tripas, which means 'guts' in Spanish," continued Odell.  "That's where he has made all his career decisions -- from the gut -- and it has brought him unparalleled success. No one has been able to crack the Hispanic market like Eugenio and, in partnership with Pantelion, I am certain we will continue to build on that success."

In addition to writing, directing and starring in Pantelion's 2013 release Instructions Not Included, Derbez's film credits include Under the Same Moon, another one of the highest-grossing Spanish language films released in the U.S.

Derbez and Odell first worked together on Sangre de Mi Sangre in 2006, starring Derbez, which won the Grand Jury Prize at Sundance and for which Odell was nominated for an Independent Spirit Award.  Odell also produced Pantelion's 2012 release Girl in Progress, starring Eva Mendes, Patricia Arquette and Derbez, and he is producing Pantelion's upcoming drama Spare Parts, starring Marisa Tomei, Jamie Lee Curtis and George Lopez, scheduled for release on January 16, 2015.

Derbez is represented by CAA and attorney Howard Abramson of Behr & Abramson, LLP.

About PantelionPantelion Films is the first major Latino Hollywood studio and the new face of Hispanic entertainment. Launched in 2010, Pantelion releases include the breakout hit Instructions Not Included, the recent box office success Cantinflas, which achieved the highest per screen average of any film in nationwide release on its opening weekend, as well as such films as Pulling Strings, Casa de mi Padre and From Prada to Nada.

Wednesday, September 3, 2014

San Antonio eyed for new Hispanic TV series

Core Media Group, which has offices in Los Angeles and New York, is casting a new television series that would showcase the lives of successful Mexican American families.

Jason Skweres, a casting producer for Core Media Group, says the company is interested in shooting the show in the Alamo City. He adds, however, that, before Core can commit to a location, it must identify a cast

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Friday, August 29, 2014

Selling Milk to All Audiences, With a Unified Campaign

The California Milk Processor Board, like many marketers, has one agency creating campaigns for the general market and another creating campaigns for ethnic audiences, in this instance Spanish-speaking consumers. Now, in a shift indicative of a movement on Madison Avenue known as cross-cultural marketing or a “total market” approach, the board asked its two agencies to collaborate on a campaign encouraging all Californians, regardless of ethnicity or the language they speak, to buy and drink more milk.

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Thursday, August 28, 2014

Robert Rodriguez: " The future of Hispanic TV is in English programming"

Robert Rodriguez is working his magic on English-speaking Latino audiences with his new network, El Rey.

During a recent interview with The Hollywood Reporter, the 46-year-old Sin City director revealed what made him decide to launch a TV network.

"John Fogelman and Cristina Patwa at FactoryMade told me, 'There's an opportunity for a TV network. Comcast is giving them away.' So I came up with the concept for El Rey," Rodriguez explained.

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Tuesday, August 26, 2014

Univision Ranks as the No. 1 Broadcast Network Among Adults 18-34

Summer to date, Univision ranks as the No. 1 broadcast network among Adults 18-34 and No.3 among Adults 18-49.  Also, this week marks the third consecutive week where Univision ranked No.1 among both demographics.

Last week, Univision increased its primetime audience (+8%) compared to the same week in 2013 while CBS (-15%), FOX (-10%), ABC (-6%), and NBC (-4%) reported audience declines in the key Adult 18-49 viewers.

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among both Adults 18-49 and Adults 18-34.

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Friday, August 22, 2014

Telemundo Gives Its News a Big Boost

At the recent Hispanic Upfronts in New York, nearly every Spanish-language television network wooed advertisers and marketers with lavish presentations focused on their entertainment and sports-oriented programming. 

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