Wednesday, March 2, 2016

Univision Announces Joint Venture with Renowned Producer Patricio Wills to Create Content for UniMás

MIAMI--(Business Wire)--Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced a joint venture with the internationally acclaimed producer Patricio Wills. The new company will develop edgy, action-packed series primarily for primetime broadcast on UniMás and created specifically for U.S. Hispanic audiences.

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Friday, February 26, 2016

Ruth Gaviria Appointed as Entercom's Chief Marketing Officer

BALA CYNWYD, Pa., Feb. 19, 2016 /PRNewswire/ -- Entercom Communications (NYSE: ETM), one of the largest radio broadcasters in the United States, today announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer.  Gaviria will report directly to Entercom's President and CEO, David J. Field.

Before joining Entercom, Gaviria was Executive Vice President of Corporate Marketing at Univision (UCI), where she structured an integrated marketing organization, directed the brand strategy and architecture for the company's portfolio of brands, developed an audience strategy and executed three highly successful Upfront presentations on the road to the company's intended IPO.  Prior to UCI, Gaviria served as Vice President of Hispanic Ventures at Meredith Corporation where she profitably expanded Meredith's reach by creating and launching magazines, custom publishing and digital sites to serve and inspire the growing Hispanic audience in the U.S.

"Ruth brings outstanding business acumen and marketing leadership to Entercom," said Field. "She has a stellar track record of building brands and developing strategies that have accelerated growth in both media and CPG companies. Ruth's insights, experiences and industry knowledge will help us elevate Entercom and our radio brands across the country. She will also be instrumental in boosting demand for our integrated marketing solutions and our other various products.  We are thrilled to welcome Ruth to Entercom."

"Radio, enhanced by its expanded digital footprint, is an increasingly powerful medium. Entercom has deeply rooted fan relationships in the communities we serve and entertain," said Gaviria. "With massive reach across established and emerging economic powerhouse cities such as Seattle, San Francisco, Los Angeles, Austin, Boston and Miami and a culture of true collaboration, Entercom is poised to innovate and accelerate revenue growth. I look forward to working with David and the team by applying my cross-functional expertise to help take us to new heights."

Throughout her career Gaviria has also held sales and marketing positions at Time Inc., Miller Brewing Company, Colgate Palmolive and Procter and Gamble.  She has been recognized with awards including Fast Company's Top 100 Most Creative People (2014), Ad Age's Top Women to Watch (2013), Cable Fax's Most Powerful Women in Cable (2013) and Ad Age's Top 100 Marketers (200), among other industry accolades.

Gaviria will be based in New York.  She is a graduate of Tulane University and lives in Norwalk, Connecticut. 

About Entercom
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the United States, with a portfolio of 125 highly rated radio stations in 28 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom's brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.

Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year, attracting millions of attendees, and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products.

More information is available at, Facebook and Twitter (@entercom).

SOURCE Entercom Communications Corp.

Sunday, February 7, 2016

DramaFever finds Latin America loves Korean soap operas

Latin Americans apparently love Korean soap operas.

DramaFever, the SoftBank-owned video streaming platform best known for Korean films and TV shows, saw its watch time in the region increase by 250 percent in 2015 — going from 80 million to 280 million monthly minutes streamed between January and December. Latin America now accounts for 30 percent of DramaFever’s total audience, making it the video platform’s second-biggest market after the U.S. 

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Sunday, January 24, 2016

Univision Files Preliminary Prospectus for IPO

The Spanish-language broadcaster will list its shares on the New York Stock Exchange under the symbol "UVN."

Univision has not priced the shares, nor has it said how much it intends on raising in its IPO, though investors including Thomas H. Lee Partners, Providence Equity Partners, Madison Dearborn Partners, TPG Capital and Saban Capital Group are hoping for a valuation of at least $20 billion.

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Saturday, January 23, 2016

Endemol Shine North America Chiefs to Oversee Latin America in Hispanic Push

Endemol Shine North America co-CEOs Cris Abrego and Charlie Corwin will add oversight of Latin American operations as part of new deals the execs have set with Endemol Shine Group.

The move is a sign of Endemol Shine’s focus on building a worldwide network of production entities that feed one another with programs, formats and talent that travel easily across borders. Putting Abrego and Corwin in charge of U.S. operations and Latin America underscores the company’s view of Spanish-language TV production as a ripe for growth serving one big market that spans the U.S. and major territories in Central and South America.

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Monday, December 28, 2015

Univision Takes Next Step Toward IPO

Investors are hoping the company is worth at least $20 billion.

Univision's initial public offering appears back on track after a reported delay brought about by adverse market conditions for entertainment stocks.

On Wednesday, the Spanish-language media company filed another preliminary prospectus indicating its shares will eventually trade on the New York Stock Exchange under the symbol, "UVN."

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Monday, December 21, 2015

Fusion Partners With National Hispanic Arts Foundation On Film Scholarship Challenge

Fusion is teaming with the National Hispanic Foundation of the Arts to launch a film scholarship challenge for young multicultural filmmakers and digital journalists. Winners will receive scholarship funding to produce their films (short documentary and fiction film) which will be featured and distributed across Fusion’s various television, digital, and OTT platforms.

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Saturday, December 12, 2015

DIRECTV Closing Net TV Service For Hispanics

Washington, D.C. (December 9, 2015) - DIRECTV has announced that on December 16 it will close a year-old Net TV service for Hispanics.

The Spanish-language service, called Yaveo, which means "Now I See" in English, cost $7.99 a month and launched in December 2014. Yaveo subscribers could stream TV shows and movies from Univision, Cine Sony Television, beIn Sports en Espanol, MTV, Canal 22 and other channels.

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Friday, December 11, 2015

Telefonica to Launch Video Service in 7 Latin American Nations

Telefonica S.A.(TEF - Analyst Report) recently announced its plans to launch video services in seven new Latin American markets in 2016. If things go as planned, it will make Telefonica the largest pay-TV operator in the Spanish and Portuguese TV content space.

The services will primarily comprise Video on Demand (VoD) and linear TV services and will be introduced in phases in Ecuador, Uruguay, Panama, Costa Rica, El Salvador, Guatemala and Nicaragua. Moreover, the services will come with Telefonica’s self-produced exclusive content.

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Tuesday, December 8, 2015

Study: TV Advertising Falls Globally; Digital Poised to Overtake by End of 2017

For the first time in history, outside of recession years, global television advertising revenue fell year-over-year as digital advertising surged once again. Digital, in fact, should overtake TV by the end of 2017, according to a study released Monday from Magna Global.

In the U.S., digital advertising will surpass TV in 2016.

A different study from ZenithOptimedia, also released Monday, says TV's share of the advertising pie probably peaked at 39.7 percent in 2012, and it will be overtaken by digital for the first time in 2018.

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Sunday, December 6, 2015

Latinas are Taking over Television in 2016 + the Representation of Latinos in Mainstream Media

Mainstream television in 2016 is having a steady increase in lead roles featuring Latinas. Specifically, NBC’s upcoming and current high-profile TV shows: “Shades of Blue,” “Superstore,” and “Telenovela.”

In the upcoming drama series “Shades of Blue,” Jennifer Lopez portrays Harlee Santos, an FBI agent who is forced to be a mole for the FBI’s anti-corruption task force. The show will officially premiere on January 7, 2016.

Then there’s the sitcom “Telenovela,” where Eva Longoria will be playing Ana Sofia, a telenovela (soap opera) star whose off-camera life mirrors the endless drama she comes across in her onscreen story lines. “Telenovela” will debut on Monday, December 7, 2015.

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Saturday, December 5, 2015

Univision asks court to dismiss $500M Trump lawsuit

NEW YORK (AP) — Univision struck back Friday at Republican presidential candidate Donald Trump's $500 million lawsuit claiming that it unjustly broke a contract to broadcast beauty pageants, citing his "disgraceful allegations" about Mexican immigrants.

Univision lawyers filed papers in Manhattan federal court asking a judge to toss out the lawsuit Trump filed in July.

The lawyers said Trump destroyed the value of Univision's rights to broadcast the Miss USA and Miss Universe pageants when he announced June 16 that he was running for president.

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Sunday, November 29, 2015

'Voice' Of 'Jane the Virgin' Anthony Mendez Enjoys Hard-Won Success

If you have been fixated on the CW's acclaimed bilingual dramedy "Jane The Virgin," one of the hottest new entries in television late last year, then you have most likely heard of Anthony Mendez, well, at least heard his voice. Mendez is the Emmy-nominated voice narrator of the hit show and has defied the historical tropes of the position. Instead of just settling for being a faceless wonder hidden in the background, Mendez has become a part of the ensemble.

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Monday, November 23, 2015

The state of Hispanic TV: Healthy

The Hispanic TV networks have in many ways held up better against the encroachment of new media than their English-language counterparts.

Spanish-language viewers are much more likely to watch TV programs live than English-language viewers, endearing them to advertisers. And ratings for a number of networks, including Telemundo and Univision Deportes, have risen, a rarity for any channel these days.

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Programmatic Drives 10-15% Of NBCUniversal’s Total Digital Upfront Business

NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger.

Prior to the upfronts, the company expected to secure 50% of commitments on a “converged” basis, with elements of both TV and digital in a single deal. In this most recent upfront, NBCUniversal’s digital business grew 50% and, of that growth, programmatic represented 40%.

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Wednesday, October 28, 2015

New Research Study Improves the Measurement of the Changing Hispanic Television Audience

LOS ANGELES, Oct. 19, 2015 /PRNewswire-USNewswire/ -- A new study published in the Journal of Cultural Marketing Strategy challenges conventional wisdom that Spanish-language programming is the most effective way to reach U.S. Hispanics. Co-authored by MAGNA GLOBAL and the Center for Multicultural Science, this is considered the first study to examine media behaviors across three generational levels (first, second and third) for the US Latino population.

"The results of this study are paradigm shifting and will have big implications for how marketers effectively reach Latinos on television," said Dr. Jake Beniflah, Executive Director, the Center for Multicultural Science. "Because the Latino population is changing, we need to adopt new TV audience measures. Our research showed that using generational level is an effective predictor of what TV programs US Latinos are watching."

Corporations have been actively assessing their effectiveness at targeting the growing U.S. Latino population. The study suggests that understanding the nuances of the Latino population goes beyond language and requires a broader cultural understanding. Using generational level to understand the cultural impact on media behavior is key to effectively and efficiently market to Latinos.

Study highlights:
Univision and Telemundo rank #1 and #2 in most watched TV networks among first-gen Hispanics. Univision ranks #5 in most watched TV networks among second-gen Hispanics. For third-gen Hispanics, the top five most watched TV networks are in English.
As years-in-country increase, the percentage of first-gen Latinos watching English-language TV networks increased by as much as 20–30 percentage points.

"This study showed that using generational level and years-in-country can help marketers pinpoint which type of media outlet will reach a specific Latino audience most effectively," said Brian Hughes, SVP, Audience Measurement Lead at MAGNA GLOBAL. "We believe changing times require changing measures."

The Center for Multicultural Science is a leading non-profit, non-partisan think tank dedicated to bridge the gap between corporations and academia in cultural marketing research. It launched the first cultural marketing journal in the U.S. and abroad, The Journal of Cultural Marketing Strategy through Henry Stewart Publications.

MAGNA GLOBAL is a strategic global media unit of IPG brands, which harnesses the aggregated power of all IPG media investments ($37 billion globally, $17 billion US) to create leverage in the market, drive savings and efficiencies.

SOURCE Center for Multicultural Science

Monday, October 5, 2015

Telemundo Unveils Comprehensive Multiplatform Elections Coverage Plan

MIAMI--(BUSINESS WIRE)--Coming off its best season ever with the fastest growing broadcast evening newscast, regardless of language, Telemundo News announced its multiplatform coverage plans for the presidential elections under its signature banner #YODECIDO (I decide), a one-of-a-kind effort to inform and empower Hispanic voters nationwide in close partnership with the leading news organization of the country, NBC News. #YODECIDO will bring an unprecedented 275 hours of political coverage, coupled by the deployment of a robust digital platform designed to reach younger voters. 

Emmy Award winner “Noticiero Telemundo” anchors María Celeste Arrarás and José Díaz-Balart will lead #YODECIDO’s coverage, joined by more than 10 correspondents who will be documenting the political race nationwide.

"The Latino vote will decide the future President of this country and therefore we have a tremendous responsibility with our audience,” said Luis Carlos Vélez, Executive Vice President of Network News for Telemundo. “Our response is #YODECIDO, the largest multiplatform news coverage effort in the history of Telemundo, conceived with a simple, but critical objective in mind: to inform and empower Latinos nationwide. We understand Hispanics have multiple points of view and concerns, and we want to celebrate that diversity and focus on providing the facts and covering all sides of the issues, not just one point of view. We embrace this responsibility.”

Following are highlights of the unprecedented #YODECIDO coverage:

With 50,000 Hispanics turning 18 every month, #YODECIDO will have a strong focus on the younger audience 18 to 34 with emphasis on the deployment of interactive digital platforms at and the Telemundo News digital properties across Facebook, Twitter, Instagram and Periscope. The network will launch a brand-new Telemundo News App, designed with the electoral cycle in mind and able to offer live-streams of daily news and push notifications of breaking news content 24 hours a day 7 days a week. The Noticias Telemundo App will be the first of its kind available for Apple Watch produced by a Hispanic Network. Also, Telemundo developed a WhatsApp channel to keep Hispanics informed throughout the electoral cycle. Users can subscribe by adding the number 786 473 2903 to their WhatsApp contact list and typing “yo decido”.

By combining news gathering assets and award-winning journalists, NBC News and Telemundo will offer unparalleled political news coverage, as well as exclusive town halls, including the only Primary Debate sanctioned by the Republican National Committee co-hosted by a Hispanic network, which will take place in Houston, Texas on February 26, days before the March 1 "Super Tuesday" contests of more than ten States.

In addition to featuring reports from Telemundo, NBC News and MSNBC’s reporters, joint efforts will include the continuation of two series of polls focused on the Hispanic population: the Telemundo/NBC News/Wall Street Journal Hispanic Poll and the Telemundo/MSNBC/Marist poll.

To complement its election coverage, Telemundo is also running the public service campaign, #YODECIDO, to raise awareness among Hispanics of the importance of exercising their right to vote. #YODECIDO will include the production of Public Service Announcements and voter registration drives taking place through the “Rinconcito Road Rally Truck and Pop Ups" which will tour the country and serve as a point of encounter with voters and a communal space for the audience to discuss electoral issues and get involved. The first Pop Up will take place on October 17 at the People en Español Festival in New York.

In the context of #YODECIDO, Telemundo has partnered with Columbia University’s Graduate School of Journalism. Among other things, this new alliance will yield an internship program as well as two conferences in New York next year to help frame the national conversation on the importance of the Latino vote in the presidential election.

TELEMUNDO, a division of NBCUniversal Telemundo Enterprises, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO's multiple platforms include the TELEMUNDO Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations, which includes a full power station in Puerto Rico that reaches 99% of all TV households in that DMA, and broadcast and MVPD affiliates; TELEMUNDO Digital Media, which distributes TELEMUNDO's original content across digital and emerging platforms including mobile devices and; and Telemundo Internacional, the international distribution arm which has positioned TELEMUNDO as the second largest provider of Spanish-language content worldwide by syndicating content to more than 120 countries in over 40 languages.

Monday, September 14, 2015

Upfront 2015: Why Didn’t TV Tune in More Ad Dollars?

Madison Avenue and TV appear to be entering into an on-again off-again relationship.

Advertisers still want to use TV, but they are trying to be coy about their intentions. Media-buying executives estimate the volume of ad commitments made to Fox, NBC, CBS, the CW and ABC declined during TV’s recently completed upfront market, when big advertisers earmark dollars for the networks’ new fall programming. Of the five English-language broadcast networks, only CW secured an increase, according to buying executives.

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Thursday, July 9, 2015

FIFA Women's World Cup Final "USA vs. Japan" on Telemundo Ranks as the Most Watched Women's Match on Spanish Language TV Ever with Nearly 1.3M Viewers

MIAMI-July 6, 2015- Telemundo's Spanish-language U.S. broadcast of the widely anticipated final match of the FIFA Women’s World Cup 2015™ between USA and Japan delivered 1.27 million total viewers, up 97% vs. the 2011 U.S. Spanish-language broadcast of the final, becoming the most watched game of a FIFA Women’s World Cup in U.S. Spanish-language TV, according to Nielsen. Called by the internationally acclaimed sportscaster Andres Cantor with commentary from soccer expert Sammy Sadovnik, the game also delivered 707,000 adults 18-49 who watched the USA beat Japan 5-2 and gain the World Cup for the third time. Viewership on TELEMUNDO peaked during the final half-hour with 1.67 million viewers. On the digital front, the final match delivered 19,328 livestreams, up 342% from the tournament average.

In addition to Sunday's record-setter, TELEMUNDO has the second- and fifth-most-watched women’s soccer matches in history including the 2015 Women's World Cup group stage games featuring Colombia-Mexico (664,000 viewers) and England-Mexico (638,000).

This year, TELEMUNDO, NBC UNIVERSO and broadcast an unprecedented offering of all 52 FIFA Women’s World Cup Matches™ live in multiple platforms, more than any other media group in the history of U.S. Spanish-language television.

Source: Nielsen, NPM, Live+SD, 7/5/15, fast national ratings. Adobe Analytics, US Only.

Monday, June 22, 2015

Netflix Speaking Spanish? 20 TV Shows With Latin Flavor You Can't Miss On Streaming Service

Netflix is becoming a happier place for Latinos living in the U.S.  The streaming service, home of some of the latest movies and popular TV shows, is now expanding its Spanish-language content.  In addition to some of the foreign and cine Latino films it offers, Netflix will release new titles as of June.  

News made the rounds that the Internet television network will premiere the outrageous original Spanish-language series, "Club de Cuervos,"  from Mexican filmmaker Gaz Alazraki, in all Netflix territories on August 7, 2015.  In addition, it will offer a more robust selection of Hispanic titles to its U.S. members, ranging from tele-series and novelas, to kids shows, comedies, documentaries and movies as a result of expanded partnerships with leading broadcasters Univision, UniMas, Telemundo and others.

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Wednesday, June 10, 2015

Majority of Hispanics Want Young People to Speak Spanish, Survey Shows

An overwhelming majority of Hispanics say it is important that future generations of Hispanics living in the United States speak Spanish, according to a Pew Research Center Hispanic Trends report.

The survey, "When Labels Don't Fit: Hispanics and Their Views of Identity" found that 75 percent of Hispanic adults say it is "very important" that young people speak Spanish while another 20 percent say it is "somewhat important."

While nearly 90 percent of survey respondents still believe that Hispanic immigrants must learn English to succeed in the U.S., the authors argue that the findings "may reflect a recent shift in priorities," with Hispanics now more likely to support bilingualism and heritage language retention.

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Monday, June 1, 2015

Why technology is the way to reach Latinas

As more companies reach out to Latinas, one of the top online destinations for millennial women is launching a section that it hopes will resonate with the demographic.

"In our conversations with brands and advertisers, it is almost universally recognized that the Latina market is the fastest-growing market in the U.S., and it has great spending power and influence," said Anna Fieler, executive vice president of marketing at Popsugar. "It's a market that all brands want to reach."

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Sunday, May 31, 2015

BN Salsa Targets English-Speaking Hispanics

Religious broadcaster Trinity Broadcasting Network said it is launching, on June 1, a new over-the-air English-language channel, TBN Salsa, targeting U.S. "next-generation" Latinos who might not be fluent in Spanish. The new network will feature contemporary Christian worship and music from popular Latino singers and groups; church and ministry programming with Hispanic pastors and Christian leaders from the United States and Latin America; talk shows; Latino-themed documentaries, sports shows, family-friendly movies and broadcast specials, TBN said.  

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Monday, May 25, 2015

Upfronts 2015: Black and Hispanic and Asian are the New Black on Primetime Network TV

So let’s not bury the lead: As we arrive at the close of upfronts, network TV’s most exciting and chaotic time of year, ABC, the channel that last year made itself the champion of diversity, reigns as king of the primetime roost.

The Alphabet Channel’s bold bet on programs spotlighting multicultural protagonists such as Shonda Rhimes’s “How To Get Away With Murder,” “Black-ish” and yes, “Fresh Off The Boat” (starring, usual disclosure, my son Hudson Yang) paid off with resurgent relevance and stellar ratings — a major turnaround from the past few years, when ABC was trailing its competition in every meaningful metric.

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Thursday, December 18, 2014

GrupoTelevisa Strengthens in US Spanish Pay-TV Market

GrupoTelevisa, S.A.B. (TV - Analyst Report) commands a very strong position in the Mexican pay-TV market. The company’s goal is to create a Spanish language-based media domain in the North American market, comprising broadcast, Internet, publishing, and live events.

The pay-TV market in Mexico is vastly untapped. Several industry researchers have estimated that the pay-TV penetration has reached hardly 50% in the country, reflecting massive opportunity for future growth. Televisa’s Cable & Telecom service, which offers bundled triple-play video, data and telephony services, may become a significant revenue generator.

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Wednesday, December 3, 2014

Telemundo Station Group Launches New Multicast Network, “Telexitos”

MIRAMAR, FL – (December 1, 2014) – The Telemundo Station Group today announced the launch of TeleXitos, the exciting new network that offers viewers a mix of popular action and adventure television series and feature films in Spanish. The new network will initially be available on the multicast channels of the Telemundo Station Group, which serves the largest Spanish-speaking markets in the United States, including Los Angeles, New York and Miami, and will later be available to local stations across the country.

The Telemundo Station Group also named local television veteran Barbara Alfonso as Director of the new TeleXitos network, with overall responsibility for programming, sales and digital operations of the multicast channel.

“We are excited to unveil TeleXitos – our exciting, new national network – to Spanish-language viewers all across the country. This expansion allows us to once again better serve our local communities with more programming that is relevant, exciting and of interest to them,” said Manuel Martinez, President, Telemundo Station Group. “I am also very proud to have Barbara Alfonso at the helm of TeleXitos to spearhead the rebirth of this network. Her extensive expertise in television and broadcasting will help TeleXitos become a must-watch network for viewers.”

TeleXitos will serve as a destination for viewers who want to watch their favorite blockbuster action and adventure television series and movies from the 1970s to 2000s in Spanish. Kicking off the launch of TeleXitos is the syndicated action hit series, Miami Vice. Other TeleXitos programming includes The A-Team, VIP, Ripley’s Believe It or Not, Xena, Hercules and Homicide: Life On The Streets. TeleXitos will also feature blockbuster movies such as Hulk, The Interpreter, The Musketeer and Van Helsing.

At launch, the network is expected to reach nearly 20 million total households, including more than 4.5 million Hispanic households across the country. TeleXitos will be programmed around the clock, complement existing Telemundo content and offer local Telemundo stations the opportunity to schedule daily blocks of time with local programming that is of interest to their viewers, like news, sports and special events.

“We have designed TeleXitos with our viewers’ interests at the center,” said Barbara Alfonso, Director, TeleXitos. “Our network’s programming ensures that our viewers not only have access to a mix of the greatest action television series and features films, but that they have access to them in Spanish. It is very exciting and humbling to be part of this new era of Spanish-language television the Telemundo Station Group is ushering in here in the United States.”

Alfonso’s career in the broadcast industry spans more than 25 years. Before being named Director of TeleXitos, she worked as the Manager for Programming and Community Marketing for NBC 6 South Florida / WTVJ from 2009 to 2014. She began her career in television at WTVJ in 1988, working in different roles of increasing responsibility.

Alfonso holds a bachelor's degree in Human Resource Management and a master’s degree in Organizational Learning and Leadership from Barry University. She is a member of the Board of Governors for Suncoast Chapter of the National Academy of Television of Arts and Sciences (NATAS).

Viewers across 16 television markets will be able to watch TeleXitos programming on the multicast channels of their local Telemundo stations, which serve the nation’s top Hispanic markets. TeleXitos replaces Exitos, which aired popular novelas previously seen on the Telemundo Network.

The Telemundo stations that air TeleXitos include KVEA in Los Angeles, WNJU in New York, WSCV in Miami-Fort Lauderdale, KTMD in Houston, KXTX in Dallas-Fort Worth, WSNS in Chicago, KSTS in the San Francisco Bay Area, KVDA in San Antonio, KHRR in Phoenix, KTAZ in Tucson, KTLM in Harlingen, KNSO in Fresno, KDEN in Denver, WWSI in Philadelphia, WNEU in Boston and KBRL in Las Vegas. Moreover, viewers in West Palm Beach (FL) market will also be able to watch TeleXitos over-the-air or on Xfinity channel 229.

To find your local TeleXitos channel, please visit the TeleXitos Facebook You can also find TeleXitos on Twitter at @TeleXitos.

Monday, November 10, 2014

New channel offers diversity in TV programming

Nashville has gained national attention for its visible and welcoming efforts to embrace diversity.

The city stood strong and voted down the “English only” legislative proposal. We are home to one of the nation’s largest Kurdish communities, and now we have an Office for New Americans. Music celebrities from Elvis Presley to Joan Baez, Vanessa Williams to India.Arie, Taylor Swift, Pitbull, Lionel Richie and many others have all recorded songs here.

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Thursday, November 6, 2014

Former Univision CEO Promises $500 Million Art Collection to Lacma

Jerry Perenchio, the former chairman and chief executive of Univision Communications (UVN), has promised his $500 million private collection of art to the Los Angeles County Museum of Art (Lacma). The bequest goes into effect after the donor’s death, but there’s a catch: The institution must first construct an ambitious new building, currently slated for completion in 2023.

The usually press-shy Perenchio has stepped out to encourage other collectors to donate and help support plans for the new museum, which is designed by Peter Zumthor, who won the prestigious Pritzer architecture prize in 2009. Earlier in the week, the Los Angeles County Board of Supervisors unanimously voted to approve public financing and $125 million for the sprawling, $600 million project, which would replace four aging structures from the 1960s and 1980s.

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Monday, November 3, 2014

NBCUniversal's Telemundo And Mun2 Take Over As The Official Spanish-Language Broadcaster Of FIFA World Cup™ In The U.S.

New York & Miami – October 28, 2014– Today NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language Home of the FIFA World Cup™ in the U.S. across all video platforms following the unveiling of the FIFA World Cup Russia 2018™ emblem in Moscow.  The company also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties.

“Three years and one week ago, NBCUniversal announced the game-changing acquisition of the exclusive Spanish-language US media rights to the FIFA World Cup™,” said Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.  “Today we are proud to see the first tangible manifestation of this major acquisition, which will bring unprecedented exposure for Telemundo and mun2 and offer a unique opportunity to accelerate audience growth and consolidate our position in the industry.”

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Friday, October 10, 2014

Integrated Education Solutions and Univision Communications Announce Strategic Alliance to Help Hispanic Serving Institutions Go Online

DENVER--(BUSINESS WIRE)--Integrated Education Solutions (IES) and Univision Communications Inc. (UCI), the leading media company serving Hispanic America, announced a strategic alliance at the Hispanic Association of Colleges and Universities annual conference to help Hispanic serving institutions develop their online capabilities. IES and UCI will work with colleges and universities experienced in serving Hispanic students to build new online educational offerings, or expand current efforts.

IES will provide a turnkey solution to institutions seeking to offer online courses and degree programs, including program planning, instructional design, recruitment and student services, virtual campus management and regulatory compliance consulting.

“IES has tremendous expertise in this area, built on DeVry Education Group’s more than 20 years of experience managing programs and serving students from the certificate to the doctoral level,” said Stephanie Woodson, executive director of IES. “We are excited to work with Univision and Hispanic serving colleges and universities to create and deliver quality online programs.”

DeVry Education Group’s online services operations serve over 450,000 course takers per year across a wide range of academic programs at DeVry Group institutions, including nursing, business, medicine, technology and allied health.

As part of the strategic alliance, Univision will provide access to research from its consumer insights team, as well as a material media package supporting this strategic alliance that includes television, radio, digital, and live events.

More than 56 million Hispanics live in the U.S., representing nearly half the nation’s population growth from 2000-2012, and nearly 89 percent of the growth in college enrollment during that timeframe.

About Integrated Education Solutions
Integrated Education Solutions, part of DeVry Education Group (NYSE: DV), is an online service provider to academic institutions, corporate partners and professional organizations. IES draws on DeVry Education Group’s nearly 20 years of experience in online learning serving 474,000 online course takers annually at DeVry Group institutions, supported by 1,500 online learning professionals at its institutions. IES’ brand promise to its partners is to provide a comprehensive, cost-effective and risk-lowering solution for reaching students through online learning. For more information, please visit

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, the first bilingual digital network serving Hispanic America, Uforia, the leading Hispanic digital music service,, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit

Friday, October 3, 2014

Ad Panel: ‘Total Market’ Hard to Define #HispanicTV

With the continued melding of the Hispanic population with the U.S. culture at large, the new buzzword for marketers to use when implementing their advertising strategies is ‘Total Market Approach.’     

The problem, however, is that term can be defined in a variety of ways.     “I think its one of those things like the Loch Ness monster,” said Steve Mandala, executive vice president of advertising sales, Univision. “People talk about it but no one has ever seen it.” 

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Monday, September 29, 2014

2014 NFL Hispanic Heritage Leadership Award Announced

The Kansas City Chiefs announced today that David Chavez has been named the local recipient of the NFL Hispanic Heritage Leadership Award. This award recognizes the contributions of Hispanic leaders in each NFL market. This is the fourth year that the NFL and the Hispanic Heritage Foundation (HHF) have partnered with the Chiefs in celebration of Hispanic Heritage Month.

The Chiefs Chairman and CEO Clark Hunt will honor Chavez on behalf of the entire organization during pregame festivities on Monday, Sept. 29, at the club’s Hispanic Heritage game prior to hosting the New England Patriots on ESPN’s Monday Night Football.

“It’s an honor to receive this recognition from a historic institution such as the Kansas City Chiefs,” Chavez said. “I commend the Chiefs for their celebration of Latino contributions to the community by annually presenting this award during National Hispanic Heritage Month.

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Wednesday, September 24, 2014

Marimar Vega Coming to U.S. TV with “Las Trampas del Deseo”

MIAMI – Mexican actress Marimar Vega will be entertaining Hispanic television audiences on FOX Life’s “Las Trampas del Deseo,” a daring look at the challenges faced by women who have gone through painful situations.

The 120-episode series hits the air Monday at 11:00 p.m. and follows three women – Aura, Marina and Roberta – who seek to satisfy their desires in the aftermath of a crisis in their lives.

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Tuesday, September 23, 2014

Nat Geo Mundo Presents Limomasters, Where Family And Business Make A Money And Wheel-Spinning Combination

WASHINGTON, DC – September 22, 2014 – Transforming cars into limos is not as easy as Optimus Prime makes it look. Erick Quintana and his team of builders work hard to convert everyday vehicles into not only luxury limos, but rolling offices, bars and just about anything else you can think of. Join Nat Geo Mundo as they follow the staff of Anaheim-based Limos by Moonlight as they juggle unexpected difficulties, tight deadlines and family problems clashing at the most inopportune moments.  

Premiering on October 4 at 9PM ET/PT on Nat Geo Mundo, the eight-part series heats up as Limos by Moonlight takes on picky clientele and unexpected challenges that result in the most jaw-dropping limos. We join Erick the “boss,” Jaime the “manager,” Jesus the “right hand man,” Paola the “designer,” Carlos the “welder,” and Vivian the “assistant,” as they tackle larger than life transformations. 

The team brings together unmatched technical knowledge with flawless design and expertise to build the most outrageous creations, catering to clients with particular requests from all over the world, including a family-fitting hearse to accommodate the Japanese tradition of family riding in the same car as the coffin, and a Mercedes Benz G-Wagon that came straight from the set of the movie “Fast & Furious 6” and became a luxury limo with jet doors gracing the streets of LA and Dubai. Dream as big and luxurious as you like, and the LimoMasters will make all your vehicle fantasies come true. 

In addition to turning standard cars into elaborate works of stretched metal art, the team at LimoMasters also has to manage the office and family dynamic in the process. Everyone has to overcome different challenges and struggles, but, at the end of the day, they come together to get the job done. Join the ride as the squad welds, paints, and sows their way to creating the most unique limos around. 

Episodes include:

Rápido y Lujoso, October 4
In the first episode, the team makes over a movie star: the Mercedes Benz G-Wagon that was featured in “Fast & Furious 6,” The original car was delivered with a missing dashboard, a support pillar that was cut, and a broken water pump. On top of this, Erick chose this limo as the one he will take to the International Limousine show in Las Vegas, giving the team a very tight deadline. In order to have it ready in time, the team will need to work long hours and get creative to fix all the unexpected issues. Can the team get it all done in time for the Vegas event?

Al Estilo Australiano, October 13
As if cutting up cars and putting them back together wasn’t hard enough, Erick and his team face a new challenge in this episode—to work backwards while stretching an Australian Hummer H2. The Hummer at first glance, is a Hummer as any that the team has changed, however this car is a little different. It is designed with the steering wheel on the right side. Furthermore, with any foreign car come foreign regulations. As the squad is hard at work figuring this job out, Erick’s assistant who runs the office quits unexpectedly. Now, on top of a difficult client order, Erick has to go through the arduous process of hiring a new assistant without whom the shop is falling behind. Will the stress of this complicated build and a new hire drive Erick to the edge?

Tacones de Acero, October 20
Just when the team thinks they are going to have a simple job, it turns into a nightmare from the first step. As the build gets close to the finish line, Erick and his team are faced with an unexpected deadline, a Freon issue, problems with the paint, all while Vivian can’t find parts needed. In the meantime, Erick Jr. asks his dad to borrow a limousine to take on a paintball trip with his friends, which leads to a small incident that makes Erick Sr. very unhappy. Will Erick and the team, be able to deliver this Cadillac on time? Will Vivian survive her first week on the job and what will Erick Jr. have to do to regain his father’s trust?

Join Nat Geo Mundo on Saturdays, starting October 4 as LimoMasters take a new spin on limo customization, creating never-before-seen vehicular masterpieces. 

LimoMasters is produced by Natural 9 Entertainment for National Geographic Channel. Executive producers are Carol Sherman and Jeff Androsky, and show’s creator Phil Viardo. Co-executive producer is Patrick Taulere. For Fox International Channels, executive producer is Rossy Eguigure, director of production is Juana Maria Torres, director of production and programming is Veronica Montali and vice president of programming and production is Carmen Larios. For National Geographic Channels standards and practices / senior director is Vilma Linares, standards and practices / investigations is Maria Rivas and senior production manager is Marjolaine Souquet.

About Nat Geo Mundo
Launched in 2011, Nat Geo Mundo is an entertainment channel featuring inspirational programming and an innovative mix of drama and action series, all with a focus on entertaining U.S. Latino audiences. The channel provides a combination of high quality programming that is both positive and uplifting linked to science, culture and history. As a joint project of Fox Networks Group and National Geographic Ventures, the mission of Nat Geo Mundo is to engage the bilingual and bicultural U.S. Latino by expanding their horizons through programs about the world around them. Nat Geo Mundo is a contemporary extension of the National Geographic Society, an organization that has motivated people to become aware of the planet since 1888.

For more information, please visit

Headed by 11-time Emmy Award-winning producer Jeff Androsky, Natural 9 Entertainment has produced thousands of hours of aired Television for virtually every Network and Cable outfit over the last two plus decades including shows such as "9 On The Town," "Reality Remix," "Reinventing Bonaduce,” "Hollyscoop" and such TV specials as "FOX's New Year's Eve LIVE" and "VH1 ALL ACCESS: Angels Across America.” Currently, Natural 9 is producing "The Wildlife Docs" now airing on ABC. After partnering with Viardo Artists in 2013 the company also boasts a Talent Management division that handles a variety of on-screen Talent for Television and Film. For more information, please visit,

Friday, September 19, 2014

‘Jane the Virgin’ Aims Beyond Its Latin Ethnicity

At first glance, the protagonist of “Jane the Virgin” bears little resemblance to any other character on television, never mind any viewer.

On Oct. 13, this CW comedy-drama will introduce its title character, an ambitious young Hispanic-American woman (played by Gina Rodriguez) who practices abstinence yet, through a series of coincidences and accidents, finds herself artificially inseminated with her boss’s child.

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Thursday, September 18, 2014

'Breaking Bad' Fans Get Their Fix In Spanish

How do you remake the award-winning AMC series Breaking Bad in Spanish?

Well, all you need — as the show's chemistry teacher-turned-drug dealer, Walter White, might say — is "a little tweak of chemistry."

Turn Walter White into Walter Blanco. For the show's theme music, swap out bongos for a guitar and an accordion. And change the scenery from Albuquerque, N.M., to Bogotá, Colombia.

For the most part, though, producers of UniMás' Metástasis used the if-it-ain't-broke method for their Spanish-language remake, which re-creates all 62 episodes with much of the original dialogue translated almost word for word.

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Tuesday, September 16, 2014

Edward James Olmos Records PSA to Encourage Hispanic College Enrollment

Several stars are using Hispanic Heritage Month to make parents aware of resources available to them to help their kids go to college.

Edward James Olmos and CSI: Miami's Adam Rodriguez are among those who recorded PSAs, which encourage parents to look into scholarships and planning tools for their children.

According to the Hispanic Scholarship Fund, which created the PSAs with the Ad Council, Hispanics make up  19 percent of  college students from the ages of 18 to 24, a number that is up from 12 percent in 2008.

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Tuesday, September 9, 2014

'De Todo Un Poco' Hispanic television show in New Orleans celebrates 20th anniversary

With confetti, champagne and a big cake, Don Julio Guichard, a pioneer of the Spanish media in New Orleans, celebrated the 20th anniversary of his television show "De Todo Un Poco" recorded alive, at the Hispanic Apostolate's events hall on August 26 in New Orleans.

Surrounded by relatives, friends, co-workers and colleagues from the local Hispanic media, Guichard shared his emotion and thanked everybody for their support.

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Friday, September 5, 2014

Pantelion Films Enters Exclusive First Look Deal With Eugenio Derbez And His Newly Launched 3pas Studios

VANCOUVER, British Columbia and SANTA MONICA, Calif., Sept. 5, 2014 /PRNewswire/ -- Mexican actor, director, writer and producer Eugenio Derbez, the star of Pantelion Films' breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S., has signed an exclusive first-look deal with Pantelion Films, the collaboration between next generation global content leader Lionsgate LGF, +0.74% and Mexican media corporation Grupo Televisa, the parties announced today. Derbez, through his newly-launched 3Pas ('tripas") Studios production company, a partnership with former Pantelion President of Production Benjamin Odell, will focus on Spanish and English-language films targeted at Latino and crossover audiences in the US.

"We are thrilled to take our longstanding relationship with Eugenio to the next level," said Pantelion Films CEO Paul Presburger. "He is a true auteur in every sense of the word, and he has an amazing ability to tap into the shared passions of Latino and American audiences. Teaming up with such an enormous talent cements Pantelion's status as a leader in producing world-class, quality entertainment for a booming and often underserved Latino community. We look forward to working with Eugenio and our friend and colleague Ben Odell who was instrumental in helping us launch Pantelion."

"One of the keys to Pantelion's continued successful evolution is the roster of cross-cultural A-list stars it is assembling," said Lionsgate Chief Executive Officer Jon Feltheimer. "Nobody is better able to deliver films reflecting the universal themes that will continue to build Pantelion's brand and audience than Eugenio Derbez, an incredible talent who has already generated tremendous momentum for the label with the success of Instructions Not Included."

Derbez added, "Pantelion and Televisa can reach my core fan base better than anyone and, with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with Instructions. I'm very happy to continue my relationship with all of them."

"Eugenio wanted to name the company 3Pas or tripas, which means 'guts' in Spanish," continued Odell.  "That's where he has made all his career decisions -- from the gut -- and it has brought him unparalleled success. No one has been able to crack the Hispanic market like Eugenio and, in partnership with Pantelion, I am certain we will continue to build on that success."

In addition to writing, directing and starring in Pantelion's 2013 release Instructions Not Included, Derbez's film credits include Under the Same Moon, another one of the highest-grossing Spanish language films released in the U.S.

Derbez and Odell first worked together on Sangre de Mi Sangre in 2006, starring Derbez, which won the Grand Jury Prize at Sundance and for which Odell was nominated for an Independent Spirit Award.  Odell also produced Pantelion's 2012 release Girl in Progress, starring Eva Mendes, Patricia Arquette and Derbez, and he is producing Pantelion's upcoming drama Spare Parts, starring Marisa Tomei, Jamie Lee Curtis and George Lopez, scheduled for release on January 16, 2015.

Derbez is represented by CAA and attorney Howard Abramson of Behr & Abramson, LLP.

About PantelionPantelion Films is the first major Latino Hollywood studio and the new face of Hispanic entertainment. Launched in 2010, Pantelion releases include the breakout hit Instructions Not Included, the recent box office success Cantinflas, which achieved the highest per screen average of any film in nationwide release on its opening weekend, as well as such films as Pulling Strings, Casa de mi Padre and From Prada to Nada.

Wednesday, September 3, 2014

San Antonio eyed for new Hispanic TV series

Core Media Group, which has offices in Los Angeles and New York, is casting a new television series that would showcase the lives of successful Mexican American families.

Jason Skweres, a casting producer for Core Media Group, says the company is interested in shooting the show in the Alamo City. He adds, however, that, before Core can commit to a location, it must identify a cast

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Friday, August 29, 2014

Selling Milk to All Audiences, With a Unified Campaign

The California Milk Processor Board, like many marketers, has one agency creating campaigns for the general market and another creating campaigns for ethnic audiences, in this instance Spanish-speaking consumers. Now, in a shift indicative of a movement on Madison Avenue known as cross-cultural marketing or a “total market” approach, the board asked its two agencies to collaborate on a campaign encouraging all Californians, regardless of ethnicity or the language they speak, to buy and drink more milk.

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Thursday, August 28, 2014

Robert Rodriguez: " The future of Hispanic TV is in English programming"

Robert Rodriguez is working his magic on English-speaking Latino audiences with his new network, El Rey.

During a recent interview with The Hollywood Reporter, the 46-year-old Sin City director revealed what made him decide to launch a TV network.

"John Fogelman and Cristina Patwa at FactoryMade told me, 'There's an opportunity for a TV network. Comcast is giving them away.' So I came up with the concept for El Rey," Rodriguez explained.

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Tuesday, August 26, 2014

Univision Ranks as the No. 1 Broadcast Network Among Adults 18-34

Summer to date, Univision ranks as the No. 1 broadcast network among Adults 18-34 and No.3 among Adults 18-49.  Also, this week marks the third consecutive week where Univision ranked No.1 among both demographics.

Last week, Univision increased its primetime audience (+8%) compared to the same week in 2013 while CBS (-15%), FOX (-10%), ABC (-6%), and NBC (-4%) reported audience declines in the key Adult 18-49 viewers.

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among both Adults 18-49 and Adults 18-34.

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Friday, August 22, 2014

Telemundo Gives Its News a Big Boost

At the recent Hispanic Upfronts in New York, nearly every Spanish-language television network wooed advertisers and marketers with lavish presentations focused on their entertainment and sports-oriented programming. 

Read more

Thursday, August 21, 2014

Two Hispanic Actresses Take Lead Roles In Mainstream TV Shows This Fall

Looks like the melting pot that is the U.S. will be a little better represented this year as diversity takes the small screen. Two Latinas are taking over the television lineup this fall, with ABC and The CW both featuring Hispanic actresses as leads in up and coming comedies.  

Stand-up comic Cristela Alonzo stars in ABC’s “Cristela,” which she also co-created, while “Jane the Virgin” features Gina Rodriguez as the title role in the new CW show.

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Monday, October 29, 2012

Utilisima is full of cooking and cost-saving ideas for the family in November

New York, Buenos Aires, October 26, 2012 ― Utilísima, the Spanish-language lifestyle channel, brings exciting news in November to cooking enthusiasts and those looking to save a little money at home. The network brings the third season of Utilisima’s reality cooking show “COCINEROS AL LIMITE” featuring journalist, model and TV host Candela Ferro and actor Jean Paul Leroux and introduces viewers to a new show called “ITALIANISIMO” where renowned chef Donato Di Santis takes viewers on a historical tour of Italy to discover new products and authentic Italian recipes. For viewers looking for cooking ideas, Utilisima will also bring viewers special themed programing for Thanksgiving and for those who want to save some money, the network will share ideas on how they can shave-off costs around the home. 

Starting on Monday, Nov. 5 at 12 pm ET/PT. Utilisima will kick-off a month-long series on how to SAVE MONEY around the home to get ready for the holidays. Whether you are saving for a holiday family vacation or to get everything in your Christmas shopping list without going broke, Utilisima will show viewers how little things can make an impact on the wallet. This month, Utilisima has pored over previous episodes of everyone’s favorite shows such as “TIENDA DE DISEÑO,” “LUZ EN CASA” and “SABORES DE FAMILIA” to showcase those that are the most wallet-friendly. For example, viewers will learn how to save on groceries and preparing cost-saving but delicious meals, recycle and breathe new life to home items no longer used, craft cost-effective gifts for the holidays and home repair. 

On Sunday, Nov. 11 at 10 pm ET/PT, renowned chef, Donato De Santis, takes viewers back in time to beautiful Italy with “ITALIANISIMO.” Throughout thirteen episodes, De Santis educates viewers about Italy’s rich history and cuisine and shares the secrets to creating authentic dishes. In each thirty-minute episode, De Santis presents the ingredients needed in Italian cuisine and gives viewers step-by-step instruction to create both simple and traditional dishes. De Santis will open each episode with the ingredient of the day and gives shopping tips for purchasing the best regional products. After selecting the most important ingredients, De Santis takes viewers through the cooking process from kitchen to table. 

On Monday, Nov. 12 at 6 pm ET/PT, Utilisima kicks-off its THANKSGIVING celebration with a series focused on this topic. Benito and Solange, along with other favorite Utilisima personalities, will get together to prepare a Thanksgiving feast for friends and family. Starting at 1pm ET/10 am PT on Thursday, Nov. 22, Utilisima will play all five episodes back-to-back. 

Later in the month on Sunday, Nov. 18 at 9 pm ET/PT, Candela Ferro and Jean Paul Leroux kick-off “COCINEROS AL LIMITE” with sixteen new participants who will compete to become Utilisima’s newest “Celebrity Chef.” The international competitors, made up of chefs from Mexico, Puerto Rico, Colombia, Venezuela and Argentina will be separated into two teams led by renowned chefs Benito Molina and Simón Bühler. Together, they will undergo thirteen challenges but at the end, only one will be the winner. The prize: host the cooking show “3 MINUTOS” with a well-known Utilisima chef. 

Becoming the winner won’t be an easy task. During each challenge, competitors will also be judged on quality, innovation and creativity—all key aspects needed to become an ideal chef. In this new season made up of thirteen, sixty-minute episodes, the judging will be led by Silvia Gast and Daniel Castaño and feature guest judges that will include renowned international chefs such as Aquiles Chávez, Narda Lepes, Lorena Garcia, Flavio Solorzano, Donato De Santis and Mario Pagan. 

The third season of “COCINEROS AL LIMITE” airs every Sunday at 9:00 PM (ET/PT) 

The new show “ITALIANISIMO” airs every Sunday at 10:00 PM (ET/PT)
Special programming to save for the holidays will air Monday through Friday at 12 PM (ET/PT) 

Thanksgiving Week Special will air Monday, Nov. 12 through Friday, Nov. 16 at 6 PM (ET/PT), followed by a Thanksgiving Marathon on Thursday, Nov. 22 starting at 1 PM ET/10 AM PT 

For more information on Utilísima and its programming, please visit

About Utilísima
Created in 1996, Utilísima offers 24 hours of Spanish lifestyle programming especially oriented to women. Utilísima is one of the largest producers of Television and Internet Spanish lifestyle content producing over 1,200 hours every year. One of Latin America’s dominant entertainment destinations for women, Utilísima’s programming spans across Food, Arts & Crafts, Home Improvement, Health & Beauty and Parenting. As a unit of Fox International Channels since 2007, Utilísima is distributed across Latin America, United States, Canada, Spain, and the Balkans.

SOURCE: Utilísima

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