Sunday, November 29, 2015

'Voice' Of 'Jane the Virgin' Anthony Mendez Enjoys Hard-Won Success

If you have been fixated on the CW's acclaimed bilingual dramedy "Jane The Virgin," one of the hottest new entries in television late last year, then you have most likely heard of Anthony Mendez, well, at least heard his voice. Mendez is the Emmy-nominated voice narrator of the hit show and has defied the historical tropes of the position. Instead of just settling for being a faceless wonder hidden in the background, Mendez has become a part of the ensemble.

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Monday, November 23, 2015

The state of Hispanic TV: Healthy

The Hispanic TV networks have in many ways held up better against the encroachment of new media than their English-language counterparts.

Spanish-language viewers are much more likely to watch TV programs live than English-language viewers, endearing them to advertisers. And ratings for a number of networks, including Telemundo and Univision Deportes, have risen, a rarity for any channel these days.

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Programmatic Drives 10-15% Of NBCUniversal’s Total Digital Upfront Business

NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger.

Prior to the upfronts, the company expected to secure 50% of commitments on a “converged” basis, with elements of both TV and digital in a single deal. In this most recent upfront, NBCUniversal’s digital business grew 50% and, of that growth, programmatic represented 40%.

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Wednesday, October 28, 2015

New Research Study Improves the Measurement of the Changing Hispanic Television Audience

LOS ANGELES, Oct. 19, 2015 /PRNewswire-USNewswire/ -- A new study published in the Journal of Cultural Marketing Strategy challenges conventional wisdom that Spanish-language programming is the most effective way to reach U.S. Hispanics. Co-authored by MAGNA GLOBAL and the Center for Multicultural Science, this is considered the first study to examine media behaviors across three generational levels (first, second and third) for the US Latino population.

"The results of this study are paradigm shifting and will have big implications for how marketers effectively reach Latinos on television," said Dr. Jake Beniflah, Executive Director, the Center for Multicultural Science. "Because the Latino population is changing, we need to adopt new TV audience measures. Our research showed that using generational level is an effective predictor of what TV programs US Latinos are watching."

Corporations have been actively assessing their effectiveness at targeting the growing U.S. Latino population. The study suggests that understanding the nuances of the Latino population goes beyond language and requires a broader cultural understanding. Using generational level to understand the cultural impact on media behavior is key to effectively and efficiently market to Latinos.

Study highlights:
Univision and Telemundo rank #1 and #2 in most watched TV networks among first-gen Hispanics. Univision ranks #5 in most watched TV networks among second-gen Hispanics. For third-gen Hispanics, the top five most watched TV networks are in English.
As years-in-country increase, the percentage of first-gen Latinos watching English-language TV networks increased by as much as 20–30 percentage points.

"This study showed that using generational level and years-in-country can help marketers pinpoint which type of media outlet will reach a specific Latino audience most effectively," said Brian Hughes, SVP, Audience Measurement Lead at MAGNA GLOBAL. "We believe changing times require changing measures."

The Center for Multicultural Science is a leading non-profit, non-partisan think tank dedicated to bridge the gap between corporations and academia in cultural marketing research. It launched the first cultural marketing journal in the U.S. and abroad, The Journal of Cultural Marketing Strategy through Henry Stewart Publications.

MAGNA GLOBAL is a strategic global media unit of IPG brands, which harnesses the aggregated power of all IPG media investments ($37 billion globally, $17 billion US) to create leverage in the market, drive savings and efficiencies.

SOURCE Center for Multicultural Science

Monday, October 5, 2015

Telemundo Unveils Comprehensive Multiplatform Elections Coverage Plan

MIAMI--(BUSINESS WIRE)--Coming off its best season ever with the fastest growing broadcast evening newscast, regardless of language, Telemundo News announced its multiplatform coverage plans for the presidential elections under its signature banner #YODECIDO (I decide), a one-of-a-kind effort to inform and empower Hispanic voters nationwide in close partnership with the leading news organization of the country, NBC News. #YODECIDO will bring an unprecedented 275 hours of political coverage, coupled by the deployment of a robust digital platform designed to reach younger voters. 

Emmy Award winner “Noticiero Telemundo” anchors María Celeste Arrarás and José Díaz-Balart will lead #YODECIDO’s coverage, joined by more than 10 correspondents who will be documenting the political race nationwide.

"The Latino vote will decide the future President of this country and therefore we have a tremendous responsibility with our audience,” said Luis Carlos Vélez, Executive Vice President of Network News for Telemundo. “Our response is #YODECIDO, the largest multiplatform news coverage effort in the history of Telemundo, conceived with a simple, but critical objective in mind: to inform and empower Latinos nationwide. We understand Hispanics have multiple points of view and concerns, and we want to celebrate that diversity and focus on providing the facts and covering all sides of the issues, not just one point of view. We embrace this responsibility.”

Following are highlights of the unprecedented #YODECIDO coverage:

With 50,000 Hispanics turning 18 every month, #YODECIDO will have a strong focus on the younger audience 18 to 34 with emphasis on the deployment of interactive digital platforms at and the Telemundo News digital properties across Facebook, Twitter, Instagram and Periscope. The network will launch a brand-new Telemundo News App, designed with the electoral cycle in mind and able to offer live-streams of daily news and push notifications of breaking news content 24 hours a day 7 days a week. The Noticias Telemundo App will be the first of its kind available for Apple Watch produced by a Hispanic Network. Also, Telemundo developed a WhatsApp channel to keep Hispanics informed throughout the electoral cycle. Users can subscribe by adding the number 786 473 2903 to their WhatsApp contact list and typing “yo decido”.

By combining news gathering assets and award-winning journalists, NBC News and Telemundo will offer unparalleled political news coverage, as well as exclusive town halls, including the only Primary Debate sanctioned by the Republican National Committee co-hosted by a Hispanic network, which will take place in Houston, Texas on February 26, days before the March 1 "Super Tuesday" contests of more than ten States.

In addition to featuring reports from Telemundo, NBC News and MSNBC’s reporters, joint efforts will include the continuation of two series of polls focused on the Hispanic population: the Telemundo/NBC News/Wall Street Journal Hispanic Poll and the Telemundo/MSNBC/Marist poll.

To complement its election coverage, Telemundo is also running the public service campaign, #YODECIDO, to raise awareness among Hispanics of the importance of exercising their right to vote. #YODECIDO will include the production of Public Service Announcements and voter registration drives taking place through the “Rinconcito Road Rally Truck and Pop Ups" which will tour the country and serve as a point of encounter with voters and a communal space for the audience to discuss electoral issues and get involved. The first Pop Up will take place on October 17 at the People en Español Festival in New York.

In the context of #YODECIDO, Telemundo has partnered with Columbia University’s Graduate School of Journalism. Among other things, this new alliance will yield an internship program as well as two conferences in New York next year to help frame the national conversation on the importance of the Latino vote in the presidential election.

TELEMUNDO, a division of NBCUniversal Telemundo Enterprises, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO's multiple platforms include the TELEMUNDO Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations, which includes a full power station in Puerto Rico that reaches 99% of all TV households in that DMA, and broadcast and MVPD affiliates; TELEMUNDO Digital Media, which distributes TELEMUNDO's original content across digital and emerging platforms including mobile devices and; and Telemundo Internacional, the international distribution arm which has positioned TELEMUNDO as the second largest provider of Spanish-language content worldwide by syndicating content to more than 120 countries in over 40 languages.

Monday, September 14, 2015

Upfront 2015: Why Didn’t TV Tune in More Ad Dollars?

Madison Avenue and TV appear to be entering into an on-again off-again relationship.

Advertisers still want to use TV, but they are trying to be coy about their intentions. Media-buying executives estimate the volume of ad commitments made to Fox, NBC, CBS, the CW and ABC declined during TV’s recently completed upfront market, when big advertisers earmark dollars for the networks’ new fall programming. Of the five English-language broadcast networks, only CW secured an increase, according to buying executives.

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Thursday, July 9, 2015

FIFA Women's World Cup Final "USA vs. Japan" on Telemundo Ranks as the Most Watched Women's Match on Spanish Language TV Ever with Nearly 1.3M Viewers

MIAMI-July 6, 2015- Telemundo's Spanish-language U.S. broadcast of the widely anticipated final match of the FIFA Women’s World Cup 2015™ between USA and Japan delivered 1.27 million total viewers, up 97% vs. the 2011 U.S. Spanish-language broadcast of the final, becoming the most watched game of a FIFA Women’s World Cup in U.S. Spanish-language TV, according to Nielsen. Called by the internationally acclaimed sportscaster Andres Cantor with commentary from soccer expert Sammy Sadovnik, the game also delivered 707,000 adults 18-49 who watched the USA beat Japan 5-2 and gain the World Cup for the third time. Viewership on TELEMUNDO peaked during the final half-hour with 1.67 million viewers. On the digital front, the final match delivered 19,328 livestreams, up 342% from the tournament average.

In addition to Sunday's record-setter, TELEMUNDO has the second- and fifth-most-watched women’s soccer matches in history including the 2015 Women's World Cup group stage games featuring Colombia-Mexico (664,000 viewers) and England-Mexico (638,000).

This year, TELEMUNDO, NBC UNIVERSO and broadcast an unprecedented offering of all 52 FIFA Women’s World Cup Matches™ live in multiple platforms, more than any other media group in the history of U.S. Spanish-language television.

Source: Nielsen, NPM, Live+SD, 7/5/15, fast national ratings. Adobe Analytics, US Only.

Monday, June 22, 2015

Netflix Speaking Spanish? 20 TV Shows With Latin Flavor You Can't Miss On Streaming Service

Netflix is becoming a happier place for Latinos living in the U.S.  The streaming service, home of some of the latest movies and popular TV shows, is now expanding its Spanish-language content.  In addition to some of the foreign and cine Latino films it offers, Netflix will release new titles as of June.  

News made the rounds that the Internet television network will premiere the outrageous original Spanish-language series, "Club de Cuervos,"  from Mexican filmmaker Gaz Alazraki, in all Netflix territories on August 7, 2015.  In addition, it will offer a more robust selection of Hispanic titles to its U.S. members, ranging from tele-series and novelas, to kids shows, comedies, documentaries and movies as a result of expanded partnerships with leading broadcasters Univision, UniMas, Telemundo and others.

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Wednesday, June 10, 2015

Majority of Hispanics Want Young People to Speak Spanish, Survey Shows

An overwhelming majority of Hispanics say it is important that future generations of Hispanics living in the United States speak Spanish, according to a Pew Research Center Hispanic Trends report.

The survey, "When Labels Don't Fit: Hispanics and Their Views of Identity" found that 75 percent of Hispanic adults say it is "very important" that young people speak Spanish while another 20 percent say it is "somewhat important."

While nearly 90 percent of survey respondents still believe that Hispanic immigrants must learn English to succeed in the U.S., the authors argue that the findings "may reflect a recent shift in priorities," with Hispanics now more likely to support bilingualism and heritage language retention.

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Monday, June 1, 2015

Why technology is the way to reach Latinas

As more companies reach out to Latinas, one of the top online destinations for millennial women is launching a section that it hopes will resonate with the demographic.

"In our conversations with brands and advertisers, it is almost universally recognized that the Latina market is the fastest-growing market in the U.S., and it has great spending power and influence," said Anna Fieler, executive vice president of marketing at Popsugar. "It's a market that all brands want to reach."

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Sunday, May 31, 2015

BN Salsa Targets English-Speaking Hispanics

Religious broadcaster Trinity Broadcasting Network said it is launching, on June 1, a new over-the-air English-language channel, TBN Salsa, targeting U.S. "next-generation" Latinos who might not be fluent in Spanish. The new network will feature contemporary Christian worship and music from popular Latino singers and groups; church and ministry programming with Hispanic pastors and Christian leaders from the United States and Latin America; talk shows; Latino-themed documentaries, sports shows, family-friendly movies and broadcast specials, TBN said.  

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Monday, May 25, 2015

Upfronts 2015: Black and Hispanic and Asian are the New Black on Primetime Network TV

So let’s not bury the lead: As we arrive at the close of upfronts, network TV’s most exciting and chaotic time of year, ABC, the channel that last year made itself the champion of diversity, reigns as king of the primetime roost.

The Alphabet Channel’s bold bet on programs spotlighting multicultural protagonists such as Shonda Rhimes’s “How To Get Away With Murder,” “Black-ish” and yes, “Fresh Off The Boat” (starring, usual disclosure, my son Hudson Yang) paid off with resurgent relevance and stellar ratings — a major turnaround from the past few years, when ABC was trailing its competition in every meaningful metric.

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Thursday, December 18, 2014

GrupoTelevisa Strengthens in US Spanish Pay-TV Market

GrupoTelevisa, S.A.B. (TV - Analyst Report) commands a very strong position in the Mexican pay-TV market. The company’s goal is to create a Spanish language-based media domain in the North American market, comprising broadcast, Internet, publishing, and live events.

The pay-TV market in Mexico is vastly untapped. Several industry researchers have estimated that the pay-TV penetration has reached hardly 50% in the country, reflecting massive opportunity for future growth. Televisa’s Cable & Telecom service, which offers bundled triple-play video, data and telephony services, may become a significant revenue generator.

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Wednesday, December 3, 2014

Telemundo Station Group Launches New Multicast Network, “Telexitos”

MIRAMAR, FL – (December 1, 2014) – The Telemundo Station Group today announced the launch of TeleXitos, the exciting new network that offers viewers a mix of popular action and adventure television series and feature films in Spanish. The new network will initially be available on the multicast channels of the Telemundo Station Group, which serves the largest Spanish-speaking markets in the United States, including Los Angeles, New York and Miami, and will later be available to local stations across the country.

The Telemundo Station Group also named local television veteran Barbara Alfonso as Director of the new TeleXitos network, with overall responsibility for programming, sales and digital operations of the multicast channel.

“We are excited to unveil TeleXitos – our exciting, new national network – to Spanish-language viewers all across the country. This expansion allows us to once again better serve our local communities with more programming that is relevant, exciting and of interest to them,” said Manuel Martinez, President, Telemundo Station Group. “I am also very proud to have Barbara Alfonso at the helm of TeleXitos to spearhead the rebirth of this network. Her extensive expertise in television and broadcasting will help TeleXitos become a must-watch network for viewers.”

TeleXitos will serve as a destination for viewers who want to watch their favorite blockbuster action and adventure television series and movies from the 1970s to 2000s in Spanish. Kicking off the launch of TeleXitos is the syndicated action hit series, Miami Vice. Other TeleXitos programming includes The A-Team, VIP, Ripley’s Believe It or Not, Xena, Hercules and Homicide: Life On The Streets. TeleXitos will also feature blockbuster movies such as Hulk, The Interpreter, The Musketeer and Van Helsing.

At launch, the network is expected to reach nearly 20 million total households, including more than 4.5 million Hispanic households across the country. TeleXitos will be programmed around the clock, complement existing Telemundo content and offer local Telemundo stations the opportunity to schedule daily blocks of time with local programming that is of interest to their viewers, like news, sports and special events.

“We have designed TeleXitos with our viewers’ interests at the center,” said Barbara Alfonso, Director, TeleXitos. “Our network’s programming ensures that our viewers not only have access to a mix of the greatest action television series and features films, but that they have access to them in Spanish. It is very exciting and humbling to be part of this new era of Spanish-language television the Telemundo Station Group is ushering in here in the United States.”

Alfonso’s career in the broadcast industry spans more than 25 years. Before being named Director of TeleXitos, she worked as the Manager for Programming and Community Marketing for NBC 6 South Florida / WTVJ from 2009 to 2014. She began her career in television at WTVJ in 1988, working in different roles of increasing responsibility.

Alfonso holds a bachelor's degree in Human Resource Management and a master’s degree in Organizational Learning and Leadership from Barry University. She is a member of the Board of Governors for Suncoast Chapter of the National Academy of Television of Arts and Sciences (NATAS).

Viewers across 16 television markets will be able to watch TeleXitos programming on the multicast channels of their local Telemundo stations, which serve the nation’s top Hispanic markets. TeleXitos replaces Exitos, which aired popular novelas previously seen on the Telemundo Network.

The Telemundo stations that air TeleXitos include KVEA in Los Angeles, WNJU in New York, WSCV in Miami-Fort Lauderdale, KTMD in Houston, KXTX in Dallas-Fort Worth, WSNS in Chicago, KSTS in the San Francisco Bay Area, KVDA in San Antonio, KHRR in Phoenix, KTAZ in Tucson, KTLM in Harlingen, KNSO in Fresno, KDEN in Denver, WWSI in Philadelphia, WNEU in Boston and KBRL in Las Vegas. Moreover, viewers in West Palm Beach (FL) market will also be able to watch TeleXitos over-the-air or on Xfinity channel 229.

To find your local TeleXitos channel, please visit the TeleXitos Facebook You can also find TeleXitos on Twitter at @TeleXitos.

Monday, November 10, 2014

New channel offers diversity in TV programming

Nashville has gained national attention for its visible and welcoming efforts to embrace diversity.

The city stood strong and voted down the “English only” legislative proposal. We are home to one of the nation’s largest Kurdish communities, and now we have an Office for New Americans. Music celebrities from Elvis Presley to Joan Baez, Vanessa Williams to India.Arie, Taylor Swift, Pitbull, Lionel Richie and many others have all recorded songs here.

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Thursday, November 6, 2014

Former Univision CEO Promises $500 Million Art Collection to Lacma

Jerry Perenchio, the former chairman and chief executive of Univision Communications (UVN), has promised his $500 million private collection of art to the Los Angeles County Museum of Art (Lacma). The bequest goes into effect after the donor’s death, but there’s a catch: The institution must first construct an ambitious new building, currently slated for completion in 2023.

The usually press-shy Perenchio has stepped out to encourage other collectors to donate and help support plans for the new museum, which is designed by Peter Zumthor, who won the prestigious Pritzer architecture prize in 2009. Earlier in the week, the Los Angeles County Board of Supervisors unanimously voted to approve public financing and $125 million for the sprawling, $600 million project, which would replace four aging structures from the 1960s and 1980s.

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Monday, November 3, 2014

NBCUniversal's Telemundo And Mun2 Take Over As The Official Spanish-Language Broadcaster Of FIFA World Cup™ In The U.S.

New York & Miami – October 28, 2014– Today NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language Home of the FIFA World Cup™ in the U.S. across all video platforms following the unveiling of the FIFA World Cup Russia 2018™ emblem in Moscow.  The company also announced its broadcast plans for the upcoming other FIFA Events in 2015 to be featured across the Telemundo network and stations, the cable network mun2 and all its digital properties.

“Three years and one week ago, NBCUniversal announced the game-changing acquisition of the exclusive Spanish-language US media rights to the FIFA World Cup™,” said Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal.  “Today we are proud to see the first tangible manifestation of this major acquisition, which will bring unprecedented exposure for Telemundo and mun2 and offer a unique opportunity to accelerate audience growth and consolidate our position in the industry.”

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Friday, October 10, 2014

Integrated Education Solutions and Univision Communications Announce Strategic Alliance to Help Hispanic Serving Institutions Go Online

DENVER--(BUSINESS WIRE)--Integrated Education Solutions (IES) and Univision Communications Inc. (UCI), the leading media company serving Hispanic America, announced a strategic alliance at the Hispanic Association of Colleges and Universities annual conference to help Hispanic serving institutions develop their online capabilities. IES and UCI will work with colleges and universities experienced in serving Hispanic students to build new online educational offerings, or expand current efforts.

IES will provide a turnkey solution to institutions seeking to offer online courses and degree programs, including program planning, instructional design, recruitment and student services, virtual campus management and regulatory compliance consulting.

“IES has tremendous expertise in this area, built on DeVry Education Group’s more than 20 years of experience managing programs and serving students from the certificate to the doctoral level,” said Stephanie Woodson, executive director of IES. “We are excited to work with Univision and Hispanic serving colleges and universities to create and deliver quality online programs.”

DeVry Education Group’s online services operations serve over 450,000 course takers per year across a wide range of academic programs at DeVry Group institutions, including nursing, business, medicine, technology and allied health.

As part of the strategic alliance, Univision will provide access to research from its consumer insights team, as well as a material media package supporting this strategic alliance that includes television, radio, digital, and live events.

More than 56 million Hispanics live in the U.S., representing nearly half the nation’s population growth from 2000-2012, and nearly 89 percent of the growth in college enrollment during that timeframe.

About Integrated Education Solutions
Integrated Education Solutions, part of DeVry Education Group (NYSE: DV), is an online service provider to academic institutions, corporate partners and professional organizations. IES draws on DeVry Education Group’s nearly 20 years of experience in online learning serving 474,000 online course takers annually at DeVry Group institutions, supported by 1,500 online learning professionals at its institutions. IES’ brand promise to its partners is to provide a comprehensive, cost-effective and risk-lowering solution for reaching students through online learning. For more information, please visit

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, the first bilingual digital network serving Hispanic America, Uforia, the leading Hispanic digital music service,, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit

Friday, October 3, 2014

Ad Panel: ‘Total Market’ Hard to Define #HispanicTV

With the continued melding of the Hispanic population with the U.S. culture at large, the new buzzword for marketers to use when implementing their advertising strategies is ‘Total Market Approach.’     

The problem, however, is that term can be defined in a variety of ways.     “I think its one of those things like the Loch Ness monster,” said Steve Mandala, executive vice president of advertising sales, Univision. “People talk about it but no one has ever seen it.” 

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Monday, September 29, 2014

2014 NFL Hispanic Heritage Leadership Award Announced

The Kansas City Chiefs announced today that David Chavez has been named the local recipient of the NFL Hispanic Heritage Leadership Award. This award recognizes the contributions of Hispanic leaders in each NFL market. This is the fourth year that the NFL and the Hispanic Heritage Foundation (HHF) have partnered with the Chiefs in celebration of Hispanic Heritage Month.

The Chiefs Chairman and CEO Clark Hunt will honor Chavez on behalf of the entire organization during pregame festivities on Monday, Sept. 29, at the club’s Hispanic Heritage game prior to hosting the New England Patriots on ESPN’s Monday Night Football.

“It’s an honor to receive this recognition from a historic institution such as the Kansas City Chiefs,” Chavez said. “I commend the Chiefs for their celebration of Latino contributions to the community by annually presenting this award during National Hispanic Heritage Month.

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Wednesday, September 24, 2014

Marimar Vega Coming to U.S. TV with “Las Trampas del Deseo”

MIAMI – Mexican actress Marimar Vega will be entertaining Hispanic television audiences on FOX Life’s “Las Trampas del Deseo,” a daring look at the challenges faced by women who have gone through painful situations.

The 120-episode series hits the air Monday at 11:00 p.m. and follows three women – Aura, Marina and Roberta – who seek to satisfy their desires in the aftermath of a crisis in their lives.

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Tuesday, September 23, 2014

Nat Geo Mundo Presents Limomasters, Where Family And Business Make A Money And Wheel-Spinning Combination

WASHINGTON, DC – September 22, 2014 – Transforming cars into limos is not as easy as Optimus Prime makes it look. Erick Quintana and his team of builders work hard to convert everyday vehicles into not only luxury limos, but rolling offices, bars and just about anything else you can think of. Join Nat Geo Mundo as they follow the staff of Anaheim-based Limos by Moonlight as they juggle unexpected difficulties, tight deadlines and family problems clashing at the most inopportune moments.  

Premiering on October 4 at 9PM ET/PT on Nat Geo Mundo, the eight-part series heats up as Limos by Moonlight takes on picky clientele and unexpected challenges that result in the most jaw-dropping limos. We join Erick the “boss,” Jaime the “manager,” Jesus the “right hand man,” Paola the “designer,” Carlos the “welder,” and Vivian the “assistant,” as they tackle larger than life transformations. 

The team brings together unmatched technical knowledge with flawless design and expertise to build the most outrageous creations, catering to clients with particular requests from all over the world, including a family-fitting hearse to accommodate the Japanese tradition of family riding in the same car as the coffin, and a Mercedes Benz G-Wagon that came straight from the set of the movie “Fast & Furious 6” and became a luxury limo with jet doors gracing the streets of LA and Dubai. Dream as big and luxurious as you like, and the LimoMasters will make all your vehicle fantasies come true. 

In addition to turning standard cars into elaborate works of stretched metal art, the team at LimoMasters also has to manage the office and family dynamic in the process. Everyone has to overcome different challenges and struggles, but, at the end of the day, they come together to get the job done. Join the ride as the squad welds, paints, and sows their way to creating the most unique limos around. 

Episodes include:

Rápido y Lujoso, October 4
In the first episode, the team makes over a movie star: the Mercedes Benz G-Wagon that was featured in “Fast & Furious 6,” The original car was delivered with a missing dashboard, a support pillar that was cut, and a broken water pump. On top of this, Erick chose this limo as the one he will take to the International Limousine show in Las Vegas, giving the team a very tight deadline. In order to have it ready in time, the team will need to work long hours and get creative to fix all the unexpected issues. Can the team get it all done in time for the Vegas event?

Al Estilo Australiano, October 13
As if cutting up cars and putting them back together wasn’t hard enough, Erick and his team face a new challenge in this episode—to work backwards while stretching an Australian Hummer H2. The Hummer at first glance, is a Hummer as any that the team has changed, however this car is a little different. It is designed with the steering wheel on the right side. Furthermore, with any foreign car come foreign regulations. As the squad is hard at work figuring this job out, Erick’s assistant who runs the office quits unexpectedly. Now, on top of a difficult client order, Erick has to go through the arduous process of hiring a new assistant without whom the shop is falling behind. Will the stress of this complicated build and a new hire drive Erick to the edge?

Tacones de Acero, October 20
Just when the team thinks they are going to have a simple job, it turns into a nightmare from the first step. As the build gets close to the finish line, Erick and his team are faced with an unexpected deadline, a Freon issue, problems with the paint, all while Vivian can’t find parts needed. In the meantime, Erick Jr. asks his dad to borrow a limousine to take on a paintball trip with his friends, which leads to a small incident that makes Erick Sr. very unhappy. Will Erick and the team, be able to deliver this Cadillac on time? Will Vivian survive her first week on the job and what will Erick Jr. have to do to regain his father’s trust?

Join Nat Geo Mundo on Saturdays, starting October 4 as LimoMasters take a new spin on limo customization, creating never-before-seen vehicular masterpieces. 

LimoMasters is produced by Natural 9 Entertainment for National Geographic Channel. Executive producers are Carol Sherman and Jeff Androsky, and show’s creator Phil Viardo. Co-executive producer is Patrick Taulere. For Fox International Channels, executive producer is Rossy Eguigure, director of production is Juana Maria Torres, director of production and programming is Veronica Montali and vice president of programming and production is Carmen Larios. For National Geographic Channels standards and practices / senior director is Vilma Linares, standards and practices / investigations is Maria Rivas and senior production manager is Marjolaine Souquet.

About Nat Geo Mundo
Launched in 2011, Nat Geo Mundo is an entertainment channel featuring inspirational programming and an innovative mix of drama and action series, all with a focus on entertaining U.S. Latino audiences. The channel provides a combination of high quality programming that is both positive and uplifting linked to science, culture and history. As a joint project of Fox Networks Group and National Geographic Ventures, the mission of Nat Geo Mundo is to engage the bilingual and bicultural U.S. Latino by expanding their horizons through programs about the world around them. Nat Geo Mundo is a contemporary extension of the National Geographic Society, an organization that has motivated people to become aware of the planet since 1888.

For more information, please visit

Headed by 11-time Emmy Award-winning producer Jeff Androsky, Natural 9 Entertainment has produced thousands of hours of aired Television for virtually every Network and Cable outfit over the last two plus decades including shows such as "9 On The Town," "Reality Remix," "Reinventing Bonaduce,” "Hollyscoop" and such TV specials as "FOX's New Year's Eve LIVE" and "VH1 ALL ACCESS: Angels Across America.” Currently, Natural 9 is producing "The Wildlife Docs" now airing on ABC. After partnering with Viardo Artists in 2013 the company also boasts a Talent Management division that handles a variety of on-screen Talent for Television and Film. For more information, please visit,

Friday, September 19, 2014

‘Jane the Virgin’ Aims Beyond Its Latin Ethnicity

At first glance, the protagonist of “Jane the Virgin” bears little resemblance to any other character on television, never mind any viewer.

On Oct. 13, this CW comedy-drama will introduce its title character, an ambitious young Hispanic-American woman (played by Gina Rodriguez) who practices abstinence yet, through a series of coincidences and accidents, finds herself artificially inseminated with her boss’s child.

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Thursday, September 18, 2014

'Breaking Bad' Fans Get Their Fix In Spanish

How do you remake the award-winning AMC series Breaking Bad in Spanish?

Well, all you need — as the show's chemistry teacher-turned-drug dealer, Walter White, might say — is "a little tweak of chemistry."

Turn Walter White into Walter Blanco. For the show's theme music, swap out bongos for a guitar and an accordion. And change the scenery from Albuquerque, N.M., to Bogotá, Colombia.

For the most part, though, producers of UniMás' Metástasis used the if-it-ain't-broke method for their Spanish-language remake, which re-creates all 62 episodes with much of the original dialogue translated almost word for word.

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Tuesday, September 16, 2014

Edward James Olmos Records PSA to Encourage Hispanic College Enrollment

Several stars are using Hispanic Heritage Month to make parents aware of resources available to them to help their kids go to college.

Edward James Olmos and CSI: Miami's Adam Rodriguez are among those who recorded PSAs, which encourage parents to look into scholarships and planning tools for their children.

According to the Hispanic Scholarship Fund, which created the PSAs with the Ad Council, Hispanics make up  19 percent of  college students from the ages of 18 to 24, a number that is up from 12 percent in 2008.

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Tuesday, September 9, 2014

'De Todo Un Poco' Hispanic television show in New Orleans celebrates 20th anniversary

With confetti, champagne and a big cake, Don Julio Guichard, a pioneer of the Spanish media in New Orleans, celebrated the 20th anniversary of his television show "De Todo Un Poco" recorded alive, at the Hispanic Apostolate's events hall on August 26 in New Orleans.

Surrounded by relatives, friends, co-workers and colleagues from the local Hispanic media, Guichard shared his emotion and thanked everybody for their support.

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Friday, September 5, 2014

Pantelion Films Enters Exclusive First Look Deal With Eugenio Derbez And His Newly Launched 3pas Studios

VANCOUVER, British Columbia and SANTA MONICA, Calif., Sept. 5, 2014 /PRNewswire/ -- Mexican actor, director, writer and producer Eugenio Derbez, the star of Pantelion Films' breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S., has signed an exclusive first-look deal with Pantelion Films, the collaboration between next generation global content leader Lionsgate LGF, +0.74% and Mexican media corporation Grupo Televisa, the parties announced today. Derbez, through his newly-launched 3Pas ('tripas") Studios production company, a partnership with former Pantelion President of Production Benjamin Odell, will focus on Spanish and English-language films targeted at Latino and crossover audiences in the US.

"We are thrilled to take our longstanding relationship with Eugenio to the next level," said Pantelion Films CEO Paul Presburger. "He is a true auteur in every sense of the word, and he has an amazing ability to tap into the shared passions of Latino and American audiences. Teaming up with such an enormous talent cements Pantelion's status as a leader in producing world-class, quality entertainment for a booming and often underserved Latino community. We look forward to working with Eugenio and our friend and colleague Ben Odell who was instrumental in helping us launch Pantelion."

"One of the keys to Pantelion's continued successful evolution is the roster of cross-cultural A-list stars it is assembling," said Lionsgate Chief Executive Officer Jon Feltheimer. "Nobody is better able to deliver films reflecting the universal themes that will continue to build Pantelion's brand and audience than Eugenio Derbez, an incredible talent who has already generated tremendous momentum for the label with the success of Instructions Not Included."

Derbez added, "Pantelion and Televisa can reach my core fan base better than anyone and, with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with Instructions. I'm very happy to continue my relationship with all of them."

"Eugenio wanted to name the company 3Pas or tripas, which means 'guts' in Spanish," continued Odell.  "That's where he has made all his career decisions -- from the gut -- and it has brought him unparalleled success. No one has been able to crack the Hispanic market like Eugenio and, in partnership with Pantelion, I am certain we will continue to build on that success."

In addition to writing, directing and starring in Pantelion's 2013 release Instructions Not Included, Derbez's film credits include Under the Same Moon, another one of the highest-grossing Spanish language films released in the U.S.

Derbez and Odell first worked together on Sangre de Mi Sangre in 2006, starring Derbez, which won the Grand Jury Prize at Sundance and for which Odell was nominated for an Independent Spirit Award.  Odell also produced Pantelion's 2012 release Girl in Progress, starring Eva Mendes, Patricia Arquette and Derbez, and he is producing Pantelion's upcoming drama Spare Parts, starring Marisa Tomei, Jamie Lee Curtis and George Lopez, scheduled for release on January 16, 2015.

Derbez is represented by CAA and attorney Howard Abramson of Behr & Abramson, LLP.

About PantelionPantelion Films is the first major Latino Hollywood studio and the new face of Hispanic entertainment. Launched in 2010, Pantelion releases include the breakout hit Instructions Not Included, the recent box office success Cantinflas, which achieved the highest per screen average of any film in nationwide release on its opening weekend, as well as such films as Pulling Strings, Casa de mi Padre and From Prada to Nada.

Wednesday, September 3, 2014

San Antonio eyed for new Hispanic TV series

Core Media Group, which has offices in Los Angeles and New York, is casting a new television series that would showcase the lives of successful Mexican American families.

Jason Skweres, a casting producer for Core Media Group, says the company is interested in shooting the show in the Alamo City. He adds, however, that, before Core can commit to a location, it must identify a cast

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Friday, August 29, 2014

Selling Milk to All Audiences, With a Unified Campaign

The California Milk Processor Board, like many marketers, has one agency creating campaigns for the general market and another creating campaigns for ethnic audiences, in this instance Spanish-speaking consumers. Now, in a shift indicative of a movement on Madison Avenue known as cross-cultural marketing or a “total market” approach, the board asked its two agencies to collaborate on a campaign encouraging all Californians, regardless of ethnicity or the language they speak, to buy and drink more milk.

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Thursday, August 28, 2014

Robert Rodriguez: " The future of Hispanic TV is in English programming"

Robert Rodriguez is working his magic on English-speaking Latino audiences with his new network, El Rey.

During a recent interview with The Hollywood Reporter, the 46-year-old Sin City director revealed what made him decide to launch a TV network.

"John Fogelman and Cristina Patwa at FactoryMade told me, 'There's an opportunity for a TV network. Comcast is giving them away.' So I came up with the concept for El Rey," Rodriguez explained.

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Tuesday, August 26, 2014

Univision Ranks as the No. 1 Broadcast Network Among Adults 18-34

Summer to date, Univision ranks as the No. 1 broadcast network among Adults 18-34 and No.3 among Adults 18-49.  Also, this week marks the third consecutive week where Univision ranked No.1 among both demographics.

Last week, Univision increased its primetime audience (+8%) compared to the same week in 2013 while CBS (-15%), FOX (-10%), ABC (-6%), and NBC (-4%) reported audience declines in the key Adult 18-49 viewers.

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among both Adults 18-49 and Adults 18-34.

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Friday, August 22, 2014

Telemundo Gives Its News a Big Boost

At the recent Hispanic Upfronts in New York, nearly every Spanish-language television network wooed advertisers and marketers with lavish presentations focused on their entertainment and sports-oriented programming. 

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Thursday, August 21, 2014

Two Hispanic Actresses Take Lead Roles In Mainstream TV Shows This Fall

Looks like the melting pot that is the U.S. will be a little better represented this year as diversity takes the small screen. Two Latinas are taking over the television lineup this fall, with ABC and The CW both featuring Hispanic actresses as leads in up and coming comedies.  

Stand-up comic Cristela Alonzo stars in ABC’s “Cristela,” which she also co-created, while “Jane the Virgin” features Gina Rodriguez as the title role in the new CW show.

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Monday, October 29, 2012

Utilisima is full of cooking and cost-saving ideas for the family in November

New York, Buenos Aires, October 26, 2012 ― Utilísima, the Spanish-language lifestyle channel, brings exciting news in November to cooking enthusiasts and those looking to save a little money at home. The network brings the third season of Utilisima’s reality cooking show “COCINEROS AL LIMITE” featuring journalist, model and TV host Candela Ferro and actor Jean Paul Leroux and introduces viewers to a new show called “ITALIANISIMO” where renowned chef Donato Di Santis takes viewers on a historical tour of Italy to discover new products and authentic Italian recipes. For viewers looking for cooking ideas, Utilisima will also bring viewers special themed programing for Thanksgiving and for those who want to save some money, the network will share ideas on how they can shave-off costs around the home. 

Starting on Monday, Nov. 5 at 12 pm ET/PT. Utilisima will kick-off a month-long series on how to SAVE MONEY around the home to get ready for the holidays. Whether you are saving for a holiday family vacation or to get everything in your Christmas shopping list without going broke, Utilisima will show viewers how little things can make an impact on the wallet. This month, Utilisima has pored over previous episodes of everyone’s favorite shows such as “TIENDA DE DISEÑO,” “LUZ EN CASA” and “SABORES DE FAMILIA” to showcase those that are the most wallet-friendly. For example, viewers will learn how to save on groceries and preparing cost-saving but delicious meals, recycle and breathe new life to home items no longer used, craft cost-effective gifts for the holidays and home repair. 

On Sunday, Nov. 11 at 10 pm ET/PT, renowned chef, Donato De Santis, takes viewers back in time to beautiful Italy with “ITALIANISIMO.” Throughout thirteen episodes, De Santis educates viewers about Italy’s rich history and cuisine and shares the secrets to creating authentic dishes. In each thirty-minute episode, De Santis presents the ingredients needed in Italian cuisine and gives viewers step-by-step instruction to create both simple and traditional dishes. De Santis will open each episode with the ingredient of the day and gives shopping tips for purchasing the best regional products. After selecting the most important ingredients, De Santis takes viewers through the cooking process from kitchen to table. 

On Monday, Nov. 12 at 6 pm ET/PT, Utilisima kicks-off its THANKSGIVING celebration with a series focused on this topic. Benito and Solange, along with other favorite Utilisima personalities, will get together to prepare a Thanksgiving feast for friends and family. Starting at 1pm ET/10 am PT on Thursday, Nov. 22, Utilisima will play all five episodes back-to-back. 

Later in the month on Sunday, Nov. 18 at 9 pm ET/PT, Candela Ferro and Jean Paul Leroux kick-off “COCINEROS AL LIMITE” with sixteen new participants who will compete to become Utilisima’s newest “Celebrity Chef.” The international competitors, made up of chefs from Mexico, Puerto Rico, Colombia, Venezuela and Argentina will be separated into two teams led by renowned chefs Benito Molina and Simón Bühler. Together, they will undergo thirteen challenges but at the end, only one will be the winner. The prize: host the cooking show “3 MINUTOS” with a well-known Utilisima chef. 

Becoming the winner won’t be an easy task. During each challenge, competitors will also be judged on quality, innovation and creativity—all key aspects needed to become an ideal chef. In this new season made up of thirteen, sixty-minute episodes, the judging will be led by Silvia Gast and Daniel Castaño and feature guest judges that will include renowned international chefs such as Aquiles Chávez, Narda Lepes, Lorena Garcia, Flavio Solorzano, Donato De Santis and Mario Pagan. 

The third season of “COCINEROS AL LIMITE” airs every Sunday at 9:00 PM (ET/PT) 

The new show “ITALIANISIMO” airs every Sunday at 10:00 PM (ET/PT)
Special programming to save for the holidays will air Monday through Friday at 12 PM (ET/PT) 

Thanksgiving Week Special will air Monday, Nov. 12 through Friday, Nov. 16 at 6 PM (ET/PT), followed by a Thanksgiving Marathon on Thursday, Nov. 22 starting at 1 PM ET/10 AM PT 

For more information on Utilísima and its programming, please visit

About Utilísima
Created in 1996, Utilísima offers 24 hours of Spanish lifestyle programming especially oriented to women. Utilísima is one of the largest producers of Television and Internet Spanish lifestyle content producing over 1,200 hours every year. One of Latin America’s dominant entertainment destinations for women, Utilísima’s programming spans across Food, Arts & Crafts, Home Improvement, Health & Beauty and Parenting. As a unit of Fox International Channels since 2007, Utilísima is distributed across Latin America, United States, Canada, Spain, and the Balkans.

SOURCE: Utilísima

Tuesday, October 23, 2012

Discovery en Español addresses issues of concern to U.S. Hispanics in the weeks before the Presidential Elections in two new original productions

Miami, Florida, October 23, 2012 – With the presidential elections around the corner, Discovery en Español is launching a range of programs focusing on key issues of concern for the U.S. Hispanic community, including immigration and unemployment. The programming includes two new original documentaries: “Caras del odio,” which examines hate crimes against Hispanics; and “Desamparados,” a look at Hispanic families struggling to survive in difficult economic circumstances. 

“As part of our commitment to our audience, we feel a responsibility during this pre-election period to offer unique and quality content that entertains while informing our viewers about current affairs,” said Ivan Bargueiras, General Manager, Discovery U.S. Hispanic. 

To explore the controversial topic of immigration, Discovery en Español will premiere the original production “Caras del odio” on October 28 at 9 PM E/P. The documentary analyzes two notorious hate crimes: the death of Mexican immigrant Luis Ramírez after a fight with a group of high school students in Shenandoah, Pennsylvania, in 2008; and the case of Juan Varela, a U.S. citizen and fifth-generation Hispanic murdered by a neighbor in 2010 after an argument over illegal immigration. Two other original productions will air the same day: “Objetivo el norte” (10 PM E/P), a documentary that examines all sides of the immigration debate; and “La ruta de la muerte” (11 PM E/P), which follows a group of migrants on their journey to the United States as they try to avoid violence from drug cartels and other dangers. 

“Desamparados,” another original production, premieres on Discovery en Español on November 4 at 9 PM/EP. This documentary chronicles the daily lives of Hispanic families who have lost their homes and their jobs in the economic crisis and have been reduced to living in shelters, parks and even their cars. The same day’s lineup also includes “Deportados” (10 PM E/P), in which the network takes its cameras inside the largest detention center in the United States to capture the personal stories of immigrants about to be expelled from the country; and “Viviendo en la sombra” (11 PM E/P), real-life profiles of illegal immigrants as they struggle to raise their children, earn a living and dream of a better future. 

About Discovery en Español 
Discovery en Español is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit or follow us on

SOURCE: Discovery en Español

Friday, September 28, 2012

HBO Latino Premieres "The Latino List: Volume 2" and "Profugos"

Sep 24, 2012 | by David Salazar
HBO Latino has a huge day in store for its audience as it premieres two major productions at the Primetime hours. 

At 9PM, the company will debut "The Latino List: Volume 2." The film interviews a wide range of successful Latin Americans working in the US today. Audiences will be treated a diverse range of backgrounds and success stories. Some will make you laugh and some will put you on the verge of tears. Latinospost was in attendance for the premiere this past Friday and can vouch for quality of the show (For the full review click HERE.). Among those interviewed in the 45 minute film are Giselle Fernandez, John Seda, Christy Turlington Burns, Victor Cruz, Janet Murguia, Cesar Conde, Nely Galan, Doroles Huerta, Henry Cisneros, Judy Reyes, George Lopez, Ralph de la Vega, Soledad O'Brien, and Raul Yzaguirre.
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Tuesday, September 25, 2012

Discovery en Español and Heineken celebrates Hispanic Heritage Month with the original production “Gen H”

Miami, Florida, September 21, 2012 – Discovery en Español celebrates Hispanic Heritage Month with the premiere of its original production Gen H (Hispanic Generation), a documentary that follows three young US Hispanic professionals on their journey to realize their dreams. Developed in partnership with Heineken, Gen H has a comprehensive brand integration that focuses on a new generation of Hispanics.

“Gen H exposes the positive contributions of young Hispanics in this country, as well as Discovery’s commitment to portray issues that resonate with our viewers’ lives”, said Eileen Piñeiro, Director of Content at Discovery en Español.

“At Heineken, we believe this generation of Hispanics is a source of inspiration,” said Colin Westcott-Pitt, VP Marketing, Heineken. “In line with what Heineken stands for, Gen H is a true story of Hispanic professionals who embrace their world. The show’s stars translate their passion into action, overcoming the challenges they face and opening the world to the opportunities ahead” he added.

Gen H showcases the lives of three young entrepreneurs who achieve their dreams of success in a new country: Nina Johnson, a young woman with Guatemalan roots who owns an art gallery in Miami; José Mendin, a talented Puerto Rican chef and co-owner of four successful restaurants who was nominated for a prestigious James Beard Award; and Juan Felipe Valencia, a Colombian-born musician who moved to the US to pursue a successful career composing scores for television and film. The documentary follows the three as they go about their daily lives, revealing their diverse activities and the challenges they face every day to reach their creative and professional goals.

Gen H will premiere on Saturday, September 22 at 10PM ET/ 7PM PT. The show’s microsite (#genh) on includes exclusive interviews with the protagonists, photographs and behind-the-scenes videos of the making of the documentary.

About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but also the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit or follow us on

HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive U.S. importer for the Dos Equis, Tecate, Tecate Light, Indio, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA–sponsored Taxi Magic™ application from your smartphone at Please visit

SOURCE: Discovery en Español

Wednesday, September 12, 2012

Jennifer Lopez and nuvoTV Announce Exclusive Creative, Production and Marketing Partnership

LOS ANGELES, Sept. 12, 2012 — /PRNewswire/ -- Jennifer Lopez, world-renowned actor, recording artist and businesswoman, and nuvoTV, the first English-language cable network for U.S. Latinos, announced today an exclusive creative, production and marketing partnership to bolster nuvoTV's mission to deliver entertainment for today's powerful Latino audience. As a partner with the network, Lopez and her production company, Nuyorican Productions, will collaborate closely on all creative elements, including programming strategy, production and marketing. Lopez will also promote the network and work with nuvoTV to develop exciting new content targeting the Latino audience. She will work closely with nuvoTV's distribution and advertising partners to help grow nuvoTV's overall business.

"As an artist, businesswoman, producer and Latina, I'm passionate about seeing multicultural America on TV," said Jennifer Lopez. "My partnership with nuvoTV reflects our mutual goal of creating top-quality entertainment and exciting stories that embrace the richness and beauty of Latin culture in America today."

Under this comprehensive partnership, Lopez, who was listed #1 on Forbes "Most Powerful Celebrity List for 2012," will act as a creative collaborator with nuvoTV, working to build and refine the original programming lineup, contributing new series and shows through Nuyorican Productions, and helping to drive viewership to the network. She will also act as executive producer on nuvoTV projects together with her long-time production partners, Simon Fields and Benny Medina. The first Nuyorican produced project for nuvoTV will be a music special based on Jennifer Lopez's current Dance Again World Tour.

"Jennifer Lopez is a creative powerhouse and the perfect partner for our network and we are absolutely thrilled to have her on board with us," said Michael Schwimmer, CEO, nuvoTV. "Jennifer's unique combination of talent, imagination and determination, combined with her passion for great entertainment, gives nuvoTV a wonderful opportunity to redefine television tailored for English-speaking Latinos."

Schwimmer also noted plans to strengthen nuvoTV's leadership team to drive the aggressive execution of an enhanced network brand and programming strategy, with deeper support and investment at the content and marketing levels.

Created more than eight years ago as the first English-language television network for U.S. Latinos, nuvoTV is an independent network that currently reaches more than 30 million homes with popular, culturally-relevant and compelling content. nuvoTV creates programming for today's U.S. Latinos, the fastest growing and increasingly influential demographic in America.

About nuvoTVnuvoTV is the first and only English-language television network created for American bi-cultural Latinos, 18-49. Vibrant. Bold. Driven. nuvoTV embodies the spirit and lifestyle of today's Latino audience. From lifestyle and comedy to music and movies, nuvoTV's unique line-up of original programming is all shot in high-definition.
nuvoTV is available nationwide on DISH Network, most major U.S. markets (Los Angeles, New York, Miami, Chicago and San Francisco/Bay Area, among others), as well as all of the top 15 Hispanic DMAs. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.

Follow nuvoTV on Twitter and join the conversation: @mynuvoTV #nuvoTV

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About Jennifer Lopez/Nuyorican Productions
Actress, entertainer, music artist, film and TV producer, fashion designer, entrepreneur and humanitarian, Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment. Forbes Magazine named her the #1 Most Powerful Celebrity in the World in 2012. With an unmatched global appeal, Lopez has racked up more than $1.4 billion in worldwide box office receipts (Box Office Mojo). She is an award-winning TV personality through participation on "American Idol," the #1 Most Watched U.S. television series of 2010 – 2012. The Jennifer Lopez brand has achieved historic and record-breaking proportions and her fragrances have become the most successful celebrity line in the world with sales exceeding $2 billion.


Read more here:

Tuesday, September 11, 2012

Time Warner Cable Celebrates Hispanic Heritage Month on Movies On Demand

In honor of Hispanic Heritage Month, Time Warner Cable is offering Digital TV customers a collection of acclaimed films celebrating Hispanic culture On Demand.

The Hispanic Heritage collection features a variety of influential Latino films, directors and actors including Alejandro Gonzlez Irritu's Amores Perros, Salma Hayek in Frida and Gael Garcia Bernal as Che Guevara in The Motorcycle Diaries. Customers can instantly enjoy these titles and more On Movies On Demand.  

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Wednesday, August 29, 2012

Utilisima Lends a Hand to Viewers This Fall With Informative and Fresh Programing

New York, Buenos Aires, August 28, 2012 ― This month Utilísima, the Spanish-language network that offers 24 hours of lifestyle programing, introduces informative programing for viewers with the premier of the new original series “Mi Bebe” and the return of the second season of “Tu Vida Mas Simple.” The network also brings back Araceli Gonzalez for another month of interesting interviews with key personalities to find out ¿Que Piensan Los Hombres? Viewers will also have the opportunity to view popular episodes from earlier seasons of “Tu Vida Mas Simple” and “Locos Del Remate”.

On Monday, September 3, Utilisima’s newest original series, “Mi Bebe”, premiers with helpful advice for expectant parents. Mom expert and actress, Lisset Gutierrez, joins forces with a team of professional doctors and renowned specialists to discuss everything parents need to know about the various stages of pregnancy and the baby’s first years of life. Besides child and mommy care, Lisset will also share healthy recipes inspired by the lifestyle of the modern and busy mom. “Mi Bebe”, slated to run for 26 episodes for a duration of 30 minutes, will air Monday to Friday at 11:30 am ET/PT.

The following week, on September 10, Martin Llorens (Hola Martín!) and Luz Blanchet (Luz en Casa) come back for the second season of the hit show, “Tu Vida Mas Simple.” The duo will share new tips on how to reduce stress by handling life’s challenges better. Guest experts will discuss topics on home décor, health, beauty, parenting, finance, crafts and much more. By showing tips on saving money and time, “Tu Vida Mas Simple” aims to cover all the topics that are important to the Hispanic family. The hour-long show will air every Monday at 6pm ET/PT.

This month, host Araceli Gonzalez continues to provide intimate one-on-one interviews with renowned personalities on “¿Que Piensan Los Hombres?” Every Sunday at 9:00 PM ET/PT, Araceli Gonzalez delves into the lives of the most sought-after personalities to discuss love, work and family, among other topics. On September 2, Araceli sits down with Chilean actor, Gonzalo Valenzuela, to discuss his life and how he relocated to Argentina where he formed his family. Gonzalo reveals the sacrifices he has made in order to achieve a successful career. Later in the month, on September 9, Aracely sits down with none other than renowned Venezuelan singer, José Luis “El Puma” Rodriguez. During this episode, “El Puma” shares his music story and how his songs have taken him all over the world. He also gives Aracely an intimate look at his private life and unveils intimate details about his family.

Finally, viewers will have the opportunity to relive some of the best moments from the first season of “Tu Vida Mas Simple” on Sunday September 9 starting 1pm ET/ 10 AM PT. In anticipation of the new season, fans will be able to enjoy the best four episodes from the first season of “Tu Vida Mas Simple”. On top of that, Utilisima will air a special four episode transmission of the hit show, “Locos Del Remate,” which will air on Sunday September 2 starting at 4pm ET/ 1AM PT. In a search to find hidden antiques and unique artifacts, hosts, Javier Carral and Dirk Kinet, travel through Mexico, Colombia and Argentina to unveil the traditions of each country.

The new show “Mi Bebe” premiers on Monday, September 3rd, at 11:30 AM (ET/PT)

The second season of “Tu Vida Mas Simple” airs on Monday, September 10th at 6:00 PM (ET/PT)

“¿Qué Piensan Los Hombres?” airs every Sunday, at 9:00 PM (ET/PT)

A four-episode long marathon of the first season of “Tu Vida Mas Simple” will air on Sunday September9th, at 1pm ET/ 10 AM

A four-episode long marathon of the “Locos Del Remate” will air on Sunday September 2nd, at 4pm ET/ 1 AM PT

For more information on Utilísima and its programming, please visit

About Utilísima:
Created in 1996, Utilísima offers 24 hours of Spanish lifestyle programming especially oriented to women. Utilísima is one of the largest producers of Television and Internet Spanish lifestyle content producing over 1,200 hours every year. One of Latin America’s dominant entertainment destinations for women, Utilísima’s programming spans across Food, Arts & Crafts, Home Improvement, Health & Beauty and Parenting. As a unit of Fox International Channels since 2007, Utilísima is distributed across Latin America, United States, Canada, Spain, and the Balkans.

SOURCE: Utilísima

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