Tuesday, November 30, 2010

Tr3s: MTV, Musica y Mas Delivers Hits to Both Audience and Advertisers

Network renews a new season of "Quiero Mis Quinces" after 6.4 million viewers tuned in to watch the fifth season

Show's branded entertainment partnerships a win for sponsors
MIAMI, Nov. 30, 2010 /PRNewswire/ -- Tr3s: MTV, Musica y Mas, the network for the bilingual/bicultural US Latino audience, announced today that it will start production on the sixth season of the network's original hit "Quiero Mis Quinces" after 6.4 million (2+) Hispanic viewers tuned in to watch the last season. The culturally-inspired phenomenon was the number two Hispanic cable program among Hispanic females ages 12-34 during its fifth season premiere nights in its time period. In addition to driving viewership, the flagship franchise has become a platform for advertisers looking for branded entertainment opportunities. "Quiero Mis Quinces" is currently casting for its sixth season across the country.


"We are thrilled that our partners place such strong value in reaching our Latino audience with shows like 'Quiero Mis Quinces,' which incorporate the faces and stories of our audience," commented Jose Tillan, Executive Vice President and General Manager for Tr3s. "We will continue to develop innovative audience-driven content that directly connects with this fast-growing bilingual/bicultural segment, while at the same time create opportunities for our clients to directly reach them in new ways."


"Tr3s is ahead of the curve when it comes to branded entertainment. They have found a way to create engaging branded content that leverages the Tr3s equity while neither compromising its integrity nor the program's quality," said Marcy Greenberger of Tapestry.


In its sixth season, "Quiero Mis Quinces" takes viewers inside the world of the always-dramatic coming-of-age party of a quinceanera. The show goes behind-the-scenes as teens prep for the dream-come-true party that will introduce them to adulthood.


*Source: Nielsen Media Research, Live + Same Day/NTI-H 12/28/09 – 7/11/10/NHIH 7/12/10 – 10/31/10 / Nielsen Media Research NHIH, Live + Same Day, Mon 7PM & 11PM, Season 5, July 19 to Sept 13, 2010


About Tr3s: MTV, Musica y Mas
Tr3s: MTV, Musica y Mas, owned and operated by MTV Networks Latin America, reaches 6.3 million Hispanic TV households (49% of US Hispanic Total TV HH) and 35 million total TV households. The network's programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks' portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative "Agentes de Cambio", which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected thru http://www.tr3s.com/.




SOURCE Tr3s

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