Wednesday, February 16, 2011

Discovery U.S. Hispanic Gears-Up For The Discovery En Español & Discovery Familia Upfront

Miami, Florida - February 15, 2011 – Discovery U.S. Hispanic has announced that it will be returning to New York City for this Upfront season, presenting a robust new line-up for its flagship network Discovery en Español (DSCE), the #2 rated Hispanic Pay TV network in prime time*, as well as giving an important overview regarding the rapid ascent of its newest network Discovery Familia.

The event will be held on Wednesday, May 18 from 9:30 am to 11 am, at the Four Seasons Restaurant, and will showcase one of the richest programming line-ups to date by Discovery en Español for its Spanish speaking audiences, leveraging the very best global content from Discovery Communications (Discovery Channel, TLC, Animal Planet, Science Channel and I.D. among others) and also showcasing Discovery en Español’s originals and specials which are currently in development.

The event will also provide Discovery U.S. Hispanic executives an opportunity to discuss Discovery Familia’s outlook going forward, as well as share the results of a recently conducted study on Hispanic moms that speaks to numerous areas of interest to advertisers.

“We are excited about this year’s Upfront. Not only will we have the Census data to continue to drive the importance of Hispanic media as an integral component of an overall media strategy, but both of our networks are uniquely poised to capture and connect with advertisers, supported by their tangible successes, rich programming choices, desirable audiences segments, as well as our creative out of the box approaches that place brands in highly relevant environments in unique and creative ways”, said Victor Parada, Vice President of Advertising Sales for Discovery Networks Latin America / U.S. Hispanic.

* Source: Live+SD, NHIH, Galaxy Explorer, Mon-Sun 7p-11p, 000s, 12/28/09-12/26/10

About Discovery U.S. Hispanic:

Discovery U.S. Hispanic is the leading provider of high-quality factual and lifestyle programming for Spanish-speaking U.S. audiences with two standalone networks, Discovery en Español and Discovery Familia. Discovery en Español is the Spanish-language voice of Discovery and currently the second most watched Spanish-language pay TV network in the U.S. Discovery en Español offers viewers only the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network translates not just the words, but the feeling of Discovery, engaging Hispanic audiences by collecting the best of what Discovery Networks have to offer in conjunction with its own original Spanish-language content. Discovery Familia is a network dedicated to the needs of Hispanic moms and preschool aged children. During the day the network broadcasts award-winning preschool programs on its Discovery Kids en Español block designed for a fun, safe and educational co-viewing experience. In the evening, the network delivers high-quality, non-fiction lifestyle content directed to enriching the lives of Hispanic moms.

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