Brita will be sponsoring a first of its kind Spanish-language weight-loss reality television series called “Dale Con Ganas” (“Give It Your All”), which will track the experience of four Hispanic/Latino families as they battle obesity, working together to lose weight. This series comes from Dave Broom, the creator and executive producer of “The Biggest Loser.” Contestants will go through a 12-week transformation process with encouragement from expert physical trainers, a nutritionist and hydration support from Brita® water filtration products.
Brita’s successful eight-season partnership with the popular primetime television series “The Biggest Loser”, led to this new partnership with “Dale Con Ganas”. Brita will provide Brita® Bottles™, Brita® Pitchers and Brita® Faucet Filtration Systems for the family contestants and physical trainers to use on the program as they learn to drink more water as a part of healthy lifestyle changes that will help them achieve their weight-loss goals. This represents a serious investment by Brita in the rapidly growing U.S. Hispanic population.
Brita will engage fans with its Twitter account @BritaLatino and its website optimized for mobile phones http://m.britaenespanol.com to share health information and product promotions.
“Dale Con Ganas” premieres Jan. 11, 2012 at 10 p.m. ET/PT, on the Univision Network.
SOURCE: Brita
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