Monday, June 1, 2015

Why technology is the way to reach Latinas

As more companies reach out to Latinas, one of the top online destinations for millennial women is launching a section that it hopes will resonate with the demographic.

"In our conversations with brands and advertisers, it is almost universally recognized that the Latina market is the fastest-growing market in the U.S., and it has great spending power and influence," said Anna Fieler, executive vice president of marketing at Popsugar. "It's a market that all brands want to reach."

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