Monday, October 5, 2015

Telemundo Unveils Comprehensive Multiplatform Elections Coverage Plan

MIAMI--(BUSINESS WIRE)--Coming off its best season ever with the fastest growing broadcast evening newscast, regardless of language, Telemundo News announced its multiplatform coverage plans for the presidential elections under its signature banner #YODECIDO (I decide), a one-of-a-kind effort to inform and empower Hispanic voters nationwide in close partnership with the leading news organization of the country, NBC News. #YODECIDO will bring an unprecedented 275 hours of political coverage, coupled by the deployment of a robust digital platform designed to reach younger voters. 

Emmy Award winner “Noticiero Telemundo” anchors María Celeste Arrarás and José Díaz-Balart will lead #YODECIDO’s coverage, joined by more than 10 correspondents who will be documenting the political race nationwide.

"The Latino vote will decide the future President of this country and therefore we have a tremendous responsibility with our audience,” said Luis Carlos Vélez, Executive Vice President of Network News for Telemundo. “Our response is #YODECIDO, the largest multiplatform news coverage effort in the history of Telemundo, conceived with a simple, but critical objective in mind: to inform and empower Latinos nationwide. We understand Hispanics have multiple points of view and concerns, and we want to celebrate that diversity and focus on providing the facts and covering all sides of the issues, not just one point of view. We embrace this responsibility.”

Following are highlights of the unprecedented #YODECIDO coverage:

With 50,000 Hispanics turning 18 every month, #YODECIDO will have a strong focus on the younger audience 18 to 34 with emphasis on the deployment of interactive digital platforms at Telemundo.com and the Telemundo News digital properties across Facebook, Twitter, Instagram and Periscope. The network will launch a brand-new Telemundo News App, designed with the electoral cycle in mind and able to offer live-streams of daily news and push notifications of breaking news content 24 hours a day 7 days a week. The Noticias Telemundo App will be the first of its kind available for Apple Watch produced by a Hispanic Network. Also, Telemundo developed a WhatsApp channel to keep Hispanics informed throughout the electoral cycle. Users can subscribe by adding the number 786 473 2903 to their WhatsApp contact list and typing “yo decido”.

By combining news gathering assets and award-winning journalists, NBC News and Telemundo will offer unparalleled political news coverage, as well as exclusive town halls, including the only Primary Debate sanctioned by the Republican National Committee co-hosted by a Hispanic network, which will take place in Houston, Texas on February 26, days before the March 1 "Super Tuesday" contests of more than ten States.

In addition to featuring reports from Telemundo, NBC News and MSNBC’s reporters, joint efforts will include the continuation of two series of polls focused on the Hispanic population: the Telemundo/NBC News/Wall Street Journal Hispanic Poll and the Telemundo/MSNBC/Marist poll.

To complement its election coverage, Telemundo is also running the public service campaign, #YODECIDO, to raise awareness among Hispanics of the importance of exercising their right to vote. #YODECIDO will include the production of Public Service Announcements and voter registration drives taking place through the “Rinconcito Road Rally Truck and Pop Ups" which will tour the country and serve as a point of encounter with voters and a communal space for the audience to discuss electoral issues and get involved. The first Pop Up will take place on October 17 at the People en Español Festival in New York.

In the context of #YODECIDO, Telemundo has partnered with Columbia University’s Graduate School of Journalism. Among other things, this new alliance will yield an internship program as well as two conferences in New York next year to help frame the national conversation on the importance of the Latino vote in the presidential election.

TELEMUNDO, a division of NBCUniversal Telemundo Enterprises, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO's multiple platforms include the TELEMUNDO Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations, which includes a full power station in Puerto Rico that reaches 99% of all TV households in that DMA, and broadcast and MVPD affiliates; TELEMUNDO Digital Media, which distributes TELEMUNDO's original content across digital and emerging platforms including mobile devices and www.telemundo.com; and Telemundo Internacional, the international distribution arm which has positioned TELEMUNDO as the second largest provider of Spanish-language content worldwide by syndicating content to more than 120 countries in over 40 languages.

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