Monday, November 23, 2015

Programmatic Drives 10-15% Of NBCUniversal’s Total Digital Upfront Business

NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger.

Prior to the upfronts, the company expected to secure 50% of commitments on a “converged” basis, with elements of both TV and digital in a single deal. In this most recent upfront, NBCUniversal’s digital business grew 50% and, of that growth, programmatic represented 40%.

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