Tuesday, December 8, 2015

Study: TV Advertising Falls Globally; Digital Poised to Overtake by End of 2017

For the first time in history, outside of recession years, global television advertising revenue fell year-over-year as digital advertising surged once again. Digital, in fact, should overtake TV by the end of 2017, according to a study released Monday from Magna Global.

In the U.S., digital advertising will surpass TV in 2016.

A different study from ZenithOptimedia, also released Monday, says TV's share of the advertising pie probably peaked at 39.7 percent in 2012, and it will be overtaken by digital for the first time in 2018.

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