Before joining Entercom, Gaviria was Executive Vice President of Corporate Marketing at Univision (UCI), where she structured an integrated marketing organization, directed the brand strategy and architecture for the company's portfolio of brands, developed an audience strategy and executed three highly successful Upfront presentations on the road to the company's intended IPO. Prior to UCI, Gaviria served as Vice President of Hispanic Ventures at Meredith Corporation where she profitably expanded Meredith's reach by creating and launching magazines, custom publishing and digital sites to serve and inspire the growing Hispanic audience in the U.S.
"Ruth brings outstanding business acumen and marketing leadership to Entercom," said Field. "She has a stellar track record of building brands and developing strategies that have accelerated growth in both media and CPG companies. Ruth's insights, experiences and industry knowledge will help us elevate Entercom and our radio brands across the country. She will also be instrumental in boosting demand for our integrated marketing solutions and our other various products. We are thrilled to welcome Ruth to Entercom."
"Radio, enhanced by its expanded digital footprint, is an increasingly powerful medium. Entercom has deeply rooted fan relationships in the communities we serve and entertain," said Gaviria. "With massive reach across established and emerging economic powerhouse cities such as Seattle, San Francisco, Los Angeles, Austin, Boston and Miami and a culture of true collaboration, Entercom is poised to innovate and accelerate revenue growth. I look forward to working with David and the team by applying my cross-functional expertise to help take us to new heights."
Throughout her career Gaviria has also held sales and marketing positions at Time Inc., Miller Brewing Company, Colgate Palmolive and Procter and Gamble. She has been recognized with awards including Fast Company's Top 100 Most Creative People (2014), Ad Age's Top Women to Watch (2013), Cable Fax's Most Powerful Women in Cable (2013) and Ad Age's Top 100 Marketers (200), among other industry accolades.
Gaviria will be based in New York. She is a graduate of Tulane University and lives in Norwalk, Connecticut.
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the United States, with a portfolio of 125 highly rated radio stations in 28 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom's brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.
Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year, attracting millions of attendees, and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products.
More information is available at www.Entercom.com, Facebook and Twitter (@entercom).
SOURCE Entercom Communications Corp.